Women often keep up with fashion a lot more than men - looking at the latest trends and what will flatter their figure. Women will buy fashion magazines to browse through the latest season of clothing, and fashionistas keeping an eye on the runways so they can be the first to wear the latest styles. However, many men don't take the same approach and simply wear what they are comfortable in - buying any style of clothing and sticking with it. Why are there differences between men and women's attitudes to fashion; and does the male gender really care whether women wear the latest styles?

The emphasis on women's beauty has increased a lot over the past century or so - and women keeping up with fashion have changed with it. In a media-ridden, photo-manipulating world wear women are expected to look their best (and men's expectations seemingly moving with this too) - getting the new style of dress that hugs the waist or drapes over the shoulders is the way of beauty for women. The fashion industry is also a lot more focused on women - many magazines offer fashion tips and guides, or tips on where to buy the latest maxi dress; whereas men's magazines do not put as much emphasis on this type of article.

As well as women's beauty being a huge part of women's fashion, there may be a sense of evolutionary instinctive behaviour involved in following fashion. Even from the 1930s, it was noted that gaining the latest fashions was at attempt to "be modern and outdo other women". Wearing the latest bodycon dress or newest style of swimwear could boost a woman's self-esteem, and give an edge over potential rivals. Men obviously show their rivalry in other ways that aren't through fashion - which could potentially explain the reason why men are so interested in gaining muscle and fitness, as opposed to keeping an eye on the new summer eveningwear ranges on the runways, and in the shops and wholesalers.

Entertainment and fun is also a major part of women being interested in the fashion industry. Without the interest of the art of fashion, the industry wouldn't exist. For some it is a way of life, jobs are spawned from the industry and it generates millions every year. What following fashion is to women may be the same as what football, for example, is to men - a hobby, entertainment and a bit of fun. The changeability can be a thrill for both, and keeping up and following certain styles can make women feel involved in a group. Even in the 1930s it was seen as "breaking the monotony of life, and gives one a new lease to appear up to date ".

Whilst there are men out there that do follow fashion, women often have the edge over men when carrying off the latest styles, and often care a lot more about their self-image and what is being worn. However, in an ever-increasing "metrosexual" society, there is room for change - and in another couple of decades time, there could be massive changes with men enjoying fashion and following the latest styles.

About the Author:

Polina Golubeva is a marketing and SEO manager for Continental Textiles (www.continentaltextiles.co.uk), a premium manufacturer of wholesale clothing for women and more.