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expressed in this article are the personal opinion of the Authors.)
developments in fashion production and consumption have occurred over the past
few decades. Far-reaching changes have dramatically transformed fashion supply-chain
management and distribution at both national and international levels. In
particular, radical innovations in communication and information technology
have complicated globalization of markets and to changes in the nature of
and international fashion events are no longer prerogative of just a small
number of leading manufactures and key representative of the fashion press but
rather are regarded as essential indicators to insure future commercial
retail organizations are active participants, and through the willing
involvement of popular national media, consumers are conversant with the
dominant stylistic themes of given fashion seasons. Fashion designer and
catwalk models have become household names, and designer and retailer brand
names have become familiar status symbols to many consumers internationally.
as a subject has become more firmly established in the academic literature, and
in recent years, many useful insights have been offered, and more penetrating
explanations of the processes of adoption and diffusion have become apparent.
order to build a conceptual framework to aid the understanding of the
phenomenon of fashion, it is important to appreciate the relation between terms
such as 'style' and 'fashion'.
This article was
originally published in the New Cloth Market magazine, November, 2012.
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