In the diverse economic and manufacturing activities of India, cotton growing, processing and trading occupy a predominant position and act as one of the strong competitive base for textile and clothing production. India is one of the largest producers and exporters of cotton and an influencing player in the global cotton economy. It is estimated that more than 60 million people in India have been directly engaged in cotton and cotton based manufacturing process and it is one of the largest employment sector of the rural India.

The proposition of 'white gold' for cotton had rightly highlighted its significance in Indian economy since a long time. The dependence of millions of rural workforce on cotton and cotton economy, made this segment the back bone of rural economy, expansion of manufacturing activities and employment. Any adverse developments in cotton sector will have serious impact on the livelihood of many and overall economy. The primary objective of this article is to highlight two very important issues related to cotton. Firstly, from the producer's point of view; how to sustain the growth in cotton production which India had achieved over the years.

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