Fashion has always been repetition of ideas and all about reliving and creating new trends. With every New Year, shoppers and retailers are bombarded with the latest items and looks for the season. Designers and fashion forecasters predict the future of fashion and the styles that will reign on and off the runway. Some styles are classic and linger forever while some are ephemeral. Staying trendy requires one to follow and keep track of the season's colours, prints, styles, and looks to stay hip.
The latest buzz that has hit the fashion scene is the anti-fashion trend called Normcore. An American trend forecasting team coined the term which is an amalgamation of two main words namely normal and hardcore. They predicted normcore to be the next big fashion movement. The term has caused fashion frenzy and after a leading magazine wrote about the look, it went viral online.
After all what is Normcore? The basic attitude of the normcore style is unlike any fashion trend to look different and stand apart, it is rather a look to fit in the crowd and a conscious effort to look effortless. For the team behind the term, Normcore is a result of saturation from the trying hard to stand out phase and changing wardrobes to look stylish and suit a trend. The exhaustion from the constant change in fashion cycles has led to adaptation of styles that are basic and is heading towards wearing more staples.
Normcore is suitable for individuals who do not want to associate themselves with fleeting trends and seasonal must haves. This does not mean that Normcore symbolizes wearing anything or everything that is unfashionable. It includes regular and everyday garments like t-shirts, hoodies, chino pants, denim, and casual shirts. It is also a way of doing away with fast fashion and revamping one's wardrobe every now and then.
The forecasters of Normcore have taken fashion cues from popular icons like Jerry Seinfeld and Steve Jobs, describing their styles to be the epitome of normcore. Kate Middleton and Alexa Chung, who believe in sticking to the basic and not making a big deal about their outfits, have also received much admiration from normcore supporters within the fashion industry and from the magazine Vogue. Once fashion editors all around the world started writing about it, the normcore style is the new hip among young millennials.
The laid back looks of the 90s with oversized T-shirts, boxy jeans, and the fleece have become a perfect ensemble to stay aggressively unfashionable. Large fashion retailers like Jack & Jones, Esprit, Abercrombie & Fitch, Superdry, Woolrich, Desigual, Scotch & Soda, Closed, and Marc O'Polo are endorsing the trend in a big way with clothes suiting the normcore.