Today by and large the market for any given product is governed by the awareness among the consumers. An average buyer concentrates on the personal priorities and needs, apart from the overall reputation of the product. These factors often govern the commodities of personal hygiene like diapers to a great extent. The modern day parents analyse the products for the infants more earnestly than ever before. The material, costing, comfort et al are significant for making a diaper brand popular. Thus research and development are inevitable part of baby diapers manufacturing. Also, the market for baby diapers is growing at an enormous pace, following rise in global demand.


As per a report presented by the Transparency Market Research, the global market for superabsorbent polymers including diapers for babies stood at US $ 6.06 billion in 2013 and with the current growth rate the report predicted that the market would easily reach US $ 8.78 billion by the year 2020. The compound annual growth rate (CAGR) is expected to be around 5.5 percent between 2014 and 2020; the overall CAGR of diapers is likely to be around 6.6 percent till 2017.


This astounding growth of superabsorbent polymers is attributed to rising demand of baby diapers in developing economies of Asia Pacific and this high demand will continue till next six years. Also the rise in population of Asia Pacific region and increased awareness regarding babies' hygiene are having a positive impact on the demand. The global market for baby diapers is expected to reach a market size worth US $ 52.2 billion by 2017.


The overall disposable income of global middle class has risen by manifold and this has changed the general preference of consumers. Baby diapers are not only hygienic, but also convenient, which have made them a preferred choice of the middle income groups. U.S. and Canada, Western Europe and Japan have been completely penetrated by the diaper brands, which has led to exploration of emerging economies by the diaper manufacturers.


China, India, Indonesia, Malaysia, Brazil, Egypt and Turkey are likely to account for 58 percent of the global baby diaper market till 2018. The growth rate in these countries is attracting many old players to launch their brands and expand operations here, as around 95 percent of the baby diaper market growth is expected to come from these countries. The diaper brands are currently concentrating on these markets and are focusing on softness, absorbency/leakage protection and body-hugging fit performance of diapers.


The volume of usage is high in developed countries, but it is the huge customer base in developing countries that has led to rise in demand of baby diapers. However, North America still remains the highest revenue-generating region with regard to baby diapers use.

 

The expectations and preferences of the consumers are also regarding the softness, absorbency and performance. Nevertheless, unlike the earlier baby diapers that lasted for only a few hours, consumers are now demanding baby diapers that last for 12 hours. Thus, the manufacturers are providing baby diapers with optimized absorbent cores that enhance performance in fluid acquisition/distribution materials. The elastic fabrics, which are in their third generation of material for diapers play a crucial role in boosting performance of diaper.


Also the manufacturers focus on the soft, cushioning aesthetics of the elastic laminate components, as these features affect consumers' impressions of the quality levels of diapers. The non-woven suppliers have also entered the baby diaper market, but the non-wovens' cost is high in comparison to other fabrics. It is a gigantic challenge for non-woven suppliers to maintain low cost in order to provide state of the art diaper. There are ultra-soft and cushioning non-wovens with unique pattern, which are known for their good performance, but the high cost discourages middle income groups from buying these diapers.


Another trend that has recently emerged around the world is that the leading diaper producers are now more flexible with regard to raw material choices. Most of the manufacturers do not mind change in raw material formulations to achieve lower costs and still meet performance specifications.


In some of the developed countries the market for baby diapers is likely to register a decline, following decline in population growth. In Japan the demand of diapers is expected to decline by 4 percent and thus some of the leading baby diaper companies have shifted their focus on adult diapers. It is the inclusive global population growth that presents an encouraging picture for the baby diaper manufacturers.


Global baby diaper market is growing around the world and in spite of a few constraints like decline in population growth in some countries; the market for baby diapers is blooming and will continue on the same track for next decade. The predicted market growth of baby diapers speaks volume about the future of the product.



References:


1.      Nonwovens-industry.com

2.      Digitaljournal.com

3.      Bloomberg.com

4.      Bb/newsarchive.com


Image courtesy:


1.      Doctorrennie.wordpress.com