Today by and large the market for any given product is governed by the awareness among the consumers. An average buyer concentrates on the personal priorities and needs, apart from the overall reputation of the product. These factors often govern the commodities of personal hygiene like diapers to a great extent. The modern day parents analyse the products for the infants more earnestly than ever before. The material, costing, comfort et al are significant for making a diaper brand popular. Thus research and development are inevitable part of baby diapers manufacturing. Also, the market for baby diapers is growing at an enormous pace, following rise in global demand.

As per a report presented by the Transparency Market Research, the global market for superabsorbent polymers including diapers for babies stood at US $ 6.06 billion in 2013 and with the current growth rate the report predicted that the market would easily reach US $ 8.78 billion by the year 2020. The compound annual growth rate (CAGR) is expected to be around 5.5 percent between 2014 and 2020; the overall CAGR of diapers is likely to be around 6.6 percent till 2017.

This astounding growth of superabsorbent polymers is attributed to rising demand of baby diapers in developing economies of Asia Pacific and this high demand will continue till next six years. Also the rise in population of Asia Pacific region and increased awareness regarding babies' hygiene are having a positive impact on the demand. The global market for baby diapers is expected to reach a market size worth US $ 52.2 billion by 2017.

The overall disposable income of global middle class has risen by manifold and this has changed the general preference of consumers. Baby diapers are not only hygienic, but also convenient, which have made them a preferred choice of the middle income groups. U.S. and Canada, Western Europe and Japan have been completely penetrated by the diaper brands, which has led to exploration of emerging economies by the diaper manufacturers.

China, India, Indonesia, Malaysia, Brazil, Egypt and Turkey are likely to account for 58 percent of the global baby diaper market till 2018. The growth rate in these countries is attracting many old players to launch their brands and expand operations here, as around 95 percent of the baby diaper market growth is expected to come from these countries. The diaper brands are currently concentrating on these markets and are focusing on softness, absorbency/leakage protection and body-hugging fit performance of diapers.

The volume of usage is high in developed countries, but it is the huge customer base in developing countries that has led to rise in demand of baby diapers. However, North America still remains the highest revenue-generating region with regard to baby diapers use.