The jeans market of the European Union remains an attractive exports destination, with the size of the market being � 4.6 billion. Bangladesh, which became the top exporter to the bloc in 2014, has retained its ranking in 2015. China's loosening grip over Europe has been consistent since 2013, and India is nowhere among the top exporters. Subir Ghosh reports.
When research is narrowed down to specifics, they often narrate an interesting story. So it was with a recent study that looked at the current status of denim imports into the European Union (EU). The findings are clear: it is Bangladesh that emerges as the front-runner, though it does not yet have a stranglehold over the European market; and India is nowhere to be seen among the top exporters. And China, like everywhere else, has been on a steady decline.
The findings of the said study 'Les importations europeennes de jeans en 2015' (The European imports of jeans/denims in 2015) were presented by Jean-Francois Lima tour, president of Evalliance, which was established in 2014 as a non-profit organisation to strengthen partnership relations between EU member countries and those of Indochina (Cambodia, Vietnam, Laos and Myanmar) in the areas of textiles, clothing, leather and footwear. The presentation was made in mid-February during Texworld and Apparel sourcing Paris in the French capital.