The Woolmark Company - an innovative Australian organisation - is committed to connecting woolgrowers, brands, and consumers across the wool supply chain. The organisation is a global authority on wool and encourages and unites the global industry by conducting research, development and marketing, along with the global wool supply chain, to increase its long-term profitability.
The Woolmark Company is committed towards bettering the industry for all those involved, from the woolgrowers and sheep who produce wool in Australia - to manufacturers, retailers, brands and consumers around the world.
The Woolmark Company strongly believes in nurturing talent and innovation as a means of strengthening the global industry. The organisation also owns the world's most recognised brand for wool - the Woolmark logo - and works to support businesses to leverage the power of wool across the globe.
To advance the position of Australian Merino wool as the ultimate natural fibre and premier ingredient in luxury apparel, The Woolmark Company educates the global textile industry players and consumers on the benefits of Australian Merino wool.
Australian Merino Wool
Australian Merino wool is a natural, biodegradable and renewable fibre grown year-round by Australias 68 million sheep, consuming a simple blend of water, air, sunshine and grass. Famous worldwide for its next-to-skin softness, strength, innate versatility, the fibre is suitable for a wide range of fashion, textile and apparel products.
A natural fibre, wool has a great story to tell, with its eco-credentials propelling the fibre into the health and wellbeing industries. 100% natural, renewable and biodegradable, Australian Merino wool is natures miracle fibre, offering a natural solution to the global apparel and footwear industry.
Australian Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homeware and everything in between. The fibre is perfect for every adventure regardless of the season with amazing properties:
Thermoregulation Insulation properties of Merino wool gives comfort in a wide range of temperatures.
Naturally breathable Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.
Wrinkle resistance- Merino wool has a coiled spring structure that helps it to regain its shape.
Fire-resistance- The inherent chemical structure of the wool fibre makes wool naturally flame resistant.
UV resistance- As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun.
The fibre is trusted by designers and consumers across the world, with the knowledge that the health of the environment is in front of mind for the woolgrowers who produce it.
Merino wool is a perfect choice for an elegant and timeless fashion. A fabric made out of Merino wool can be tailored to fit anybody's shape, with wide verities of styles. Australian Merino wool is the worlds finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.
The Woolmark Companys Initiatives
At the heart of the Australian wool industry are the tens of thousands of woolgrowers who work tirelessly to look after their sheep and the land on which they graze. Australian woolgrowers have contributed some great advancement to the industry. They implement innovative and sustainable farming practices to secure the industry's future.
Today, Australian woolgrowers are proud of having the world's most advance wool industry.
In Indian Market
The Woolmark Companys 'Grown in Australia, Made in India' campaign highlights the farm to fashion journey of Merino wool grown in Australia and then transformed into unique fashion pieces in India, championing both the woolgrowers of Australia and the handloom sector in India.
The campaign worked to connect key players in the wool supply chain including brands, manufacturers and the Government of India. Various brands and designers such as Raymond, Pero, Shingora, Nachiket Barve, Shoppers stop, Good Earth and many more were part of the campaign and advocated the fibre.
Merino wool, easy-to-tailor and with natural and biodegradable properties is now becoming a popular choice for Indian manufacturers and retailers.
In International Market
The Woolmark Company celebrates the outstanding fashion talent from around the world at the International Woolmark Prize. The Woolmark Company provides a platform for young and rising fashion stars to showcase the beauty and versatility of Merino wool. The International Woolmark Prize is one of the world's most prestigious awards for rising fashion stars.
Today, the International Woolmark Prize continues to recognise excellent designs using Australian Merino wool. The prize crosses borders and cultures to spotlight emerging fashion talent from more than 60 countries around the world.
The International Woolmark Prize motivates the world's leading innovators to achieve greatness in the global wool industry.
A Little More:
The Woolmark Company works within the global wool industry to research, develop and certify Australian wool. The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality. The company has more than 5 billion certified products to connect the farm-to-fashion supply chain.
Through its extensive network of relationships across the global wool supply chain, the not-for-profit organisation ensures a dynamic future in the fashion industry. The Woolmark Company collaborates with relevant designers and brands and commits to assist them to be responsible in all areas of operation, from fibre sourcing through to garment manufacturing.
Connected by the common thread of Australian wool, it works to create positive change through open and honest conversations across the entire supply chain.