Aleksandra Malhotra
Aleksandra Malhotra serves as the Director of Kladana and Head of International Business Development in India. With over a decade of experience in executive roles within the SaaS, MarTech, and e-commerce sectors, she brings a wealth of knowledge and expertise to her position.
Currently, she spearheads business development processes for Kladana outside its home market, primarily focusing on India and prioritising a growth hacking approach and developing the market for the SaaS. Under her leadership, she envisions Kladana as a global company helping MSMEs with a remarkable product and plans to integrate its internal parts, efforts, innovations with a strong focus on India growth.
Early in her career, at the age of 24, she co-founded a SaaS startup, where she gained in-depth knowledge of SaaS and entrepreneurship, including managing stress during sleepless nights. Later, as the founder and CEO of an e-commerce company, she cultivated a passion for precise processes and their digitalisation, recognising it as the key to freeing up time for business growth amidst demanding operations. Additionally, she led MarTech projects at an advertising agency, further refining her systematic approach to digital marketing.
Malhotra holds a Master’s degree in Applied Physics and Mathematics, underscoring her strong analytical and problem-solving skills. Now based in Mumbai, she leverages her versatile experience in creating and developing SaaS products, as well as building and growing small businesses. Her hands-on understanding of entrepreneurship and the ways in which software solutions can simplify and optimise business operations motivates her to develop products that truly meet the needs of small companies, where key employees often juggle multiple roles.
In her role at Kladana, Malhotra adopts an entrepreneurial approach, with a primary focus on growth hacking. She is dedicated to testing various hypotheses to find the optimal product-market and channel-market fit.
Outside of her professional life, Malhotra recharges through fitness, reading, exploring amazing places, and meeting remarkable people, drawing energy and inspiration from these activities.
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