The Growth of Urban Wear

Terrence Bown

Urban wear is a fashion category that is popular among internationally known brands as well as local brands preferred by local people. It contains different items like clothing, footwear, jewellery, handbag, purse as well as many other accessories. Generally, the designer-made items are more popular among the people and they can be found both in the malls, retailer shops as well as wholesaling markets. Usually they come with good deals and are popular among the trendy men and women in urban areas as well as the countryside. Within the category, the most popular items are men and women apparels. In most cases, the most trendy and vogue items are most likely to be found in the more established malls.


In case of designer made urban wear items; the most important aspect about which the buyers are concerned would be whether or not the product is authentic and genuine. Of course, most of the owners would pledge that they only sell goods that are totally genuine as well as unique. However, in spite of all of the goods being "unique and genuine", the price range can be huge. Nonetheless, the price is usually not very high and in most cases, it is very affordable for the common man. Sellers would also claim that the customer could request a refund if they prove after they buy the clothing that it is not genuine. Therefore, it is very important to check the quality of the product first before buying it. It is also advised to only buy urban wear items from the authentic and genuine stores.


Many renowned companies, especially the international brands, start their apparel empire by selling urban wear in different places. They earn their place in the markets by gradually accumulating customers in the local markets and build up their credibility. In addition to these, strong business relations among the brands and companies help them to overcome difficulties and hardships together and eventually give rise to the strong enterprises that are well known for selling urban wear items nowadays. Usually, various companies and brands are involved in the design, production, wholesaling as well as the eventual retailing of these items.


In most cases, it takes many years to build up an image for a brand and a business. It is only then that the customers begin to trust the standard of the items provided by the seller. This is most true in the case of wholesalers. It is a common belief that the wholesalers are not truthful about the quality of the material. Nonetheless, brands and retailer shops attract their target customers and build up image by expanding their product lines as well as by introducing more affordable items. The target customer groups were youngsters and celebrities. As a result hip-hop style items with rich designs and bold motifs were introduced. The designs of this brand were really trendy, enthusiastic and appealing.

After achieving a success in the local market, the brand decided to go online and sell their products on the Internet. It was a wise decision because they can appeal to more viewers, both locally and internationally on the Internet. It is also by going online that the brand recorded the fastest rate of sale increase of urban wear items among all the different brands. The Internet proved to be a medium that can be effective in attracting customers in the local market as well as all over the world.


Source: http://EzineArticles.com/


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