Factors Affecting Selection of Curtains for Home Use

Anita Ruhil, Nirmal Yadav, Krishna Khambra & Nisha Arya

Curtains are a form of window and door treatment and these complement the overall appearance of the house. So selection of curtains/curtain materials is very important for home and these are affected by number of factors. An attempt was made through this study to find out the selection practices and the factors responsible for the purchase of curtains and its material. Data was collected through self structured interview schedule from the respondents that are the ultimate users. Among the factors for selection of curtains/curtain materials, 'Fabric designs/ motifs i.e. stylized, floral, traditional' ranked at first place followed by 'colour'. All the other criterias like cost, trendy, type of material, type of fabric, purpose were preferred for selection of curtains/curtain materials with close margins.


Introduction:


Curtains are known as a drape or drapery hung on the inside of house windows and doors to block the travel of light, for privacy, and to decorate the home. Curtains are the traditional way of dressing windows and doors. Technology needs to innovate to support new design trends and designers aspirations. The approach will help to faster innovation in our products and create a competitive edge in the global market place (Katiyar, 2001). Customer demand calls for value addition, diversified product and also technology refinement and innovation to ensure the demand both in the domestic and export market. Innovations in materials, processing with colors for shades and prints, finishing for aesthetics and functional effects, designs, publicity and display are key elements for growth and successful marketing of home textiles (Patel, 2007).

Thus, there was a strong need to know about the factors affecting the selection of curtains/curtain materials for home use in order to develop new beautiful products which increase the aesthetic look of curtains or enhance the quality product and people acceptance regarding the product.


Technical Plan:


A well structured interview schedule was developed to get the opinion on existing use on practice of curtains and factors affecting the selection of curtains/curtain materials for home use. Thirty respondents were selected having knowledge about design and fashion. The responses regarding the fabric design, colour, fabric type, fashion, cost, designing features were studied.


Result and Discussions:


The data pertaining to existing practices of curtains and factors affecting the purchase of curtains and curtain materials has been discussed in table 1 and 2 (Fig.1 and 2).


Regarding the personal profile of the respondents, it was found that majority of the respondents were between the age group of 31-50 years, were graduate, house wife and from service class and their family monthly income falls between Rs 20,001-40,000.


Existing practices of curtains:


Majority of the respondents use curtains 'to impart designer look to the room' (61.3%), 'use curtains for blocking sunlight' (60 %), , to give impression of high economic status'(58.5%) as per the results shown in table no. 1 and fig.1.


Factors affecting selection of curtains/curtain material for home use:



While selecting the curtains/curtain materials majority of the respondents preferred fabric design followed by color, fashion, as per the rooms, fabric material and cost as showed in table 2 and fig.2.


The criteria affecting the selection of curtains/curtain materials for home use show that 'design' ranked at first place which kept in mind for selection of curtains, with average weighted mean score 2.66. The next selection criteria was 'colour' with the average mean score 2.63. 'Trendy' and 'commonly used fashion' got average mean score 2.53 and placed at 3rd rank. The average mean score for all purpose room was 2.51 and placed at 4th rank. Fifth rank was given the to 'fabric type' plain i.e. self printed and overall printed fabric. Sixth rank was given to the 'type of materials' available in the local market with average mean score 2.46.

The 'cost' got 7th rank and the average mean score was 2.43. All the criteria's were preferred for selection of curtains/curtain materials with close margins.


Boutaleb (2004) reported that to dress up the windows, the modern eyelet curtains are the best suited. This modern style of hanging curtains is fast catching up with the trendy needs of new generation. During the past days curtains were used just as a tool to protect the privacy of homes. They are, now, as big a style statement as choice of convertible. Besides, of course, protecting the privacy from outsiders as well as the vagrant weather, curtains are reflective of overall social standing. And with the passage of time, even the particulars, especially the hanging techniques, have assumed immense importance. And the traditional gathered-heading is slowly becoming a passer and giving way to modern hanging styles (Wond, 2005) reported that. Anonymous (2005a) stated that the curtain has to be a careful choice for home dressing. Without placing one's trust to the case: the production of systems of assembly and fabrics is so big that every requirement can be easily satisfied. Anonymous (2005b) stated that curtain colors greatly influence the overall decorating theme of the room. Pick the colour that makes feel good. Prints, stripes, solid colors and a mix of naturals and whites are predominantly sought-after. Colours like yellow, blue, red, green, off-white and pink in their warmer shades are believed to infuse life and activity in a quiet room.


Table 2 : Factors affecting selection of curtains/curtain material for home use

Sr. No.

Factors

W.M

Average W.M.

Rank

1

Colour

Warm Colour

Cool Colour

2.62

2.63

II

2.66

2

Type of material Light Weight

Medium weight

Heavy weight

2.44

2.46

VI

2.53

3

Cost Rs. Per mt.

50-200

201-350

351-500

2.50

2.43

VII

1.70

2.33

4

Fabric Design/Motifs

Stylized

Floral

Traditional

2.64

2.66

I

2.62

2.80

5

Fabric Type

Plain

Self-Printed

Overall Printed

2.42

2.50

V

2.55

2.50

6

Fashion

Trendy

Commonly Used

2.60

2.53

III

2.46

7

Rooms (Living, Bedroom & Kitchen etc.)

2.51

2.51

IV


WMS = Weighted Mean Score

 


References:

  • Anonymous.2005a. Curtains for home dressing. www.furnishhome.com
  • Anonymous.2005b. Curtains for colour and class. The Hindu Online edition of India's National Newspaper Sunday, Sep 18.
  • Boutaleb, L. 2004 Eyelet Curtains for Jazzy Window Dressing article from Ezine www.HOME:Home-Improvement/Interior - Design-and-Decorating.com
  • Katiyar, V.S. 2001. Innovative culture: Design and Technology Interface in Global Economy. New Cloth Market. Pp. 39-44.
  • Wond, D. 2005. The latest styles of hanging curtains for doors. www.home-improvement.co.in


Originally Published in the New Cloth Market, February, 2012