Making responsible fashion accessible to all

Written by: Soul Space

In a country like India where pollution levels are high and is ever increasing, we as responsible citizens must make very step count and work towards creating a greener and sustainable environment.

The fashion conscious brand Soul Space is working towards this ideology by making responsible fashion accessible to all. The spirited brand has recently unveiled its flagship store in Pune and hopes to establish its footprints in Mumbai, Bengaluru and Hyderabad by the third quarter of the year. The brand has a strong presence on multi brand e-commerce stores and its own website as well. It is planning to launch 20 more stores across India by fiscal 2019-20.

The story of all Soul Space products begins with 100 per cent organic cotton farming weaved by happy workers who take care to bring customers sustainable, fashionable clothes that come at affordable price range.

Trendy and stylish categories are available for both men and women-Essentials, Studio and Athleisure.

  •          Essentials is an impressive array of lounge and intimate wear.

  •          The Studio collection presents yoga and performance wear to 'be flexible'.

  •         The brand offers a special class of fashion in Athleisure, where sportswear takes an uber stylish turn.

Apart from having trendy ensembles, the label is planning to keep handloom dresses for women and a section for kids' garments. "The brand is #madeinindia with the cotton #sowninindia for every person who feels for mother earth and believes that everyone should be treated equally and fairly. It helps you to reduce your carbon footprint and give back to mother earth with clothing that is ethically made. Sustainable fashion is about being kind to our environment, sensible with our resources and treating our fellow garment workers like human beings," says Rajat Jaipuria, director, Soul Space.

Every year, around 20,000 farmers experience severe health-hazards due to poisoning. Hence, the brand is working to help farmers and spread the message to care about the people and planet by wearing rational fashion. All the garments of Soul Space are GOTS (General Organic Textiles Standards) certified and Fair trade certified with a promise to be produced in a way that uses ethods and materials that lessen the impact on our environment and does away with pesticides and toxic chemicals. Shopping with the brand is not just about buying a fashion statement; it is about being an appreciator of ethical clothing as the fashion line cares for the farmers. Narrowing the gap between grassroots and glamour, the brand spins the tale of clothing that begins with organic cotton farming and responsible manufacturing uniting sustainability with style.