The textile industry occupies a unique place in the economy of the country. How has Alidhra Group been positioning itself in this vital industry?
Alidhra Weavetech, today, offers the largest range of Twisting and Weaving machinery in the Indian Market. The product range majorly covers the requirements of the Indian Textile Industry keeping in mind the limitations of an Indian entrepreneur. All the products are indigenously designed to be most suitable for Indian environment of dusty and high temperature surroundings along with simple and easy to understand user controls.
Alidhra Weavetech is the only high-speed Shuttleless loom manufacturer in India and is committed to offer performance at par with global standards and yet tuned for the low-skilled Indian operators.
Can you provide us an insight into global and domestic textile machinery industry in current times?
Globalization has definitely benefited the entrepreneurs of the textile industry. Easy access to technology at most competitive rates has definitely boosted investments in the industry. While European players have capitalized on advantages of superior technology and available low cost production bases around the globe, domestic sector has taken the opportunity to serve the large unorganized sector which still accounts for a major chunk of investment.
Since the government’s policy does not provide any major boost to the domestic textile machinery industry, it has still registered a decent growth thanks to the entrepreneurial spirit of the people in domestic textile machinery industry. The imported machinery still account for a fairly large chunk of investments. To change this and to make Indian textile machinery industry self-reliant, active steps need to be taken by government.
What all are core competencies of Alidhra and its products?
Alidhra Weavetech has all its products indigenously developed. This has enabled us to localize the solutions to the needs and limitations of our markets. While the products perform at par with global standards, the ease of use by way of simpler\ controls and intuitive user interface has enabled our products to be easily accepted by the lowest segment of the textile industry. Even the construction has been tuned to our harsh, dusty and warm environments. All such changes have been welcomed by Indian entrepreneurs who see such features as a must for high reliability in our environment.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.