Creativity without sustainability no longer makes sense
'Roadmap to Rational Denim' is anew collaborative project among four leaders in their respective fields of the denim production chain: Archroma, Garmon, Lenzing and Royo. Their brainchild, presented at Kingpins Tradeshow in April, aims to produce denim garments based on the most efficient use of resources, especially water, at each stage of production. The four share the belief that the ubiquitous garment can be made in a more responsible way than currently practised. In creating a new best practise case, the companies intend to demonstrate that the combination of fashion, innovation and sustainability can indeed bring forth a new and improved denim collection-from fibre to finish. Each of the participating companiescontributed to the project with their expertise in their part of the manufacturing process, in order to provide a working guideline, or a roadmap, towards the more rational and sustainable production of jeans. Archroma, which initiated the collaboration, participated with its experience in eco-advanced innovative colours and effects, and its multi-awarded Advanced Denim dyeing technology. Lenzing's man-made cellulose fibre Tencel is used by itself or blended with recycled cotton. By using Tencel, the demand for cotton can be lowered, thus decreasing water consumption drastically. Spanish textile mill Royo is a leading manufacturer of sustainable fabrics which made the fabric and also dyed the warp with the right dyes and chemicals and had the fabric woven and finished for garment stitching. Finally, Garmon, the leader in R&D and the marketing of total chemical solutions for the apparel industry, was responsible for adding the final look and hand feel to the garments. Barbara Russ spoke to Miguel Sanchez, Head Of Special Dyes (textile specialties), Archroma.
Why would we need your 'Rational Denim' collaboration?
What does the collaboration include?
What is your immediate goal now?
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