Interview with Francisco Melo

Francisco Melo
Francisco Melo
Vice President & General Manager, Global RFID
Avery Dennison
Avery Dennison

What are some of the latest RFID innovations at Avery Dennison?

One of the areas we are focusing on is enabling additional retail categories such as cosmetics, so retailers can use RFID across their sales floor. We are also developing products that can be used for the life of garment. We are also focusing on continuing our leadership and innovation on offering some of the most environmentally sustainable RFID products.

We continue to expand on our Janela technology solution, powered by EVRYTHNG, in a partnership with designer Rebecca Minkoff. Following our collaboration with EVRYTHNG, Rebecca Minkoff recently launched a line of purses - smartbags - that feature a special hangtag powered by Janela, offering consumers access to the designer's Los Angeles fashion show, among other rewards.

What news can be expected from RFID in 2025?

Over the next decade, there will be significant penetration of national and multinational apparel retailers, with RFID solutions integrated across the broader retail IT landscape, such as enterprise resource planning and analytics applications. We also expect continued expansion into other retailer categories and consumer goods, like food, pharma and cosmetics.
Published on: 09/02/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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