Interview with Mr. Manohar Samuel

Mr. Manohar Samuel
Mr. Manohar Samuel
President - Marketing
Birla Cellulose
Birla Cellulose

VSF is more environment-friendly when compared to cotton
Mr. Manohar Samuel, President - Marketing of Birla Cellulose states the advantages of using Viscose Staple Fiber (VSF) and its sustainable nature with regards to cotton in an exclusive interview with Fibre2Fashion Correspondent Mary Christine Joy. Synopsis: Birla Cellulose is the umbrella brand for Aditya Birla, a US$ 40 billion corporation. It has its presence in six countries of the world, and is renowned for its eco-friendly fibres. It is one of the biggest names in the world in the production and export of Viscose Staple Fibre (VSF). Birla Cellulose has played a huge role in making the manmade fibre industry eco-friendly. Mr. Manohar Samuel is widely travelled man and has immense industry knowledge in the field of manmade fibres. He has dealt with Polyester, Acrylic, Nylon, Cupro, and Polypropylene Fibres in addition to VSF. Other than that, he has been a member of various government task forces like FICCI, 12th Five Year Plan, R&D Plan, etc. for strategy formulation in textiles for India. Excerpts:

Birla Cellulose is one of the leading names in the field of Viscose Staple Fiber (VSF)? How do you manage to live up to the expectations of the consumers?

We are able to live up to the expectations of our consumers by adhering to the below four strategies: *Consumer focus - B to C We take care that our focus on the end consumers is in the right direction *Customer focus - B to B We take care that the business firms with whom we collaborate are satisfied with our services *Innovation We strive to integrate the latest technologies and innovations in our products and services *Build bridges for the industry to grow We take care that the entire industry grows as a unit, and it is not just our individual growth

VSF is known to be an eco-friendly product, despite being a man-made product. Can you explain what makes it eco-friendly?

VSF is bio-degradable and is made from wood pulp, a natural renewable resource, which makes it eco-friendly. Coming to the process reasons that make it eco-friendly - VSF is believed to last longer than the conventional fibres as it has a great Life Cycle Assessment (LCA.) It makes little use of resources like land, water in production, and downstream processes.

What do you think is more environment friendly - VSF or cotton? Why?

VSF is more environment-friendly when compared to cotton. Below reasons justify the same: *VSF is seven times more efficient than cotton on land usage and is at least three times more efficient on water conservation *VSF is a pure form of cellulose.

Do you suppose the use of VSF will increase in the future? Why do you think so?

Yes, I do think that the use of VSF will increase in the future because of the below reasons: *It is the fastest growing fibre at 8% CAGR *Consumers love the functional attribute *It is natural and eco friendly, and benefits future generations *It has a great Life Cycle Assessment
Published on: 03/02/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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