Interview with Sudha Anand

Face2Face
Sudha Anand
Sudha Anand
Director of Marketing
BKS Textiles
BKS Textiles

Perennial problem of manpower has led manufacturers to invest in automation

BKS Textiles Private Limited is a government-recognised star export house manufacturing high-quality woven fabrics, institutional bed linens, table linens, and coated fabrics. Sudha Anand, director, marketing at BKS Textiles, gets candid about the opportunities and challenges for Indian manufacturers globally.

Please tell us about the inception of BKS Textiles.

My father M Senthilkumar founded BKS in 1985. In 2004, it was reconstituted as a private limited company. We are into manufacturing and export of woven fabrics, home textiles, institutional textiles i.e. linen for hotels, tables linens, napkins and beddings for hotels. We are also into coated technical textiles. We have our own weaving, preparatory weaving, sewing, processing and sewing and also a laboratory. We have long-standing customers who have been with us for the last 25-30 years for woven fabrics. Our quality is our USP, and we are well known for that. Our main market is the UK.

Which products are in demand in the UK? Which major brands do you supply to?

We are doing a lot of woven fabrics for the UK market as of now. Fifty years back there was a lot of manufacturing being done in the UK, but now products are being imported there. We have buyers of woven fabrics in loom state or in processed form. It goes for various end uses for the industrial, and technical end use for both coating and garment purposes. We do not supply to brands directly in the UK. We supply substrates in the form of base fabric. In Australia, we supply bed linens. We are indirectly supplying to brands in the UK. We do have some big customers for table linen too. So, we work with a lot of brands indirectly.

What kind of fabric requirements are they looking at?

Hundred per cent cotton is much asked for in the UK. If there is any requirement wherein the strength is important, poly-cotton is used. In our total trade, poly-cottons comprise 20 per cent, and rest is 100 per cent cotton. We also have a good number of customers who source organic cotton fabrics. Such specific customers constitute around 5-10 per cent of the turnover.

What kind of fabric requirements are they looking at?

Hundred per cent cotton is much asked for in the UK. If there is any requirement wherein the strength is important, poly-cotton is used. In our total trade, poly-cottons comprise 20 per cent, and rest is 100 per cent cotton. We also have a good number of customers who source organic cotton fabrics. Such specific customers constitute around 5-10 per cent of the turnover.

What kind of standards do they look at when they import fabrics from India?

When it comes to Indian cotton, they always compare our products with China. They always say that Indian cotton is clean; the cotton is better-no contamination is what they mean. China of course doesn't have much sources for their own cotton. China is better for polyester and poly-cotton; so, for synthetics they prefer China because India is expensive. Indian cotton products are preferred because of less contamination. Actually, in cost counts till 30s Pakistan is preferred, and for counts more than 30 customers prefer to buy from us.

Who are your major competitors?

Pakistan is our major competitor. We have a lot of competition in bed linens in the home textiles industry. 

How is the demand for technical textiles nowadays?

It's a very wide area. There are a lot of technical textiles, and we are specifically into coated textiles. Coating like GSM of the finish would be much clear; so it's a separate process by itself. The coating and processing is done at the fabric level. The market for such products is actually picking up.  We have been into coated textiles since 2010-2011, and it took some time for us to set up. But slowly it is being preferred, and its scope is new for us. Coated textiles are not used so much in home textiles products. However, we do have customers-the premium ones, for whom we make tablecloths with acrylic coating and water repellency. This market is growing. We normally manufacture coated textiles for the export market. But we also do contract coating for other exporters. We do direct exports along with contract coating.

Where is the demand for coated textiles growing?

The demand for coated textiles is high in Scandinavian countries and rest of Europe, especially for outdoor tablecloth. Besides that, coated textiles with water repellency and fire redundancy are also used in tents and outdoor sports items. One of our customers makes backpacks using polyester coated textiles for water repellency.

What would be your annual export of woven fabrics?

For woven fabrics, our total turnover is $15 million, out of which 30 per cent is woven fabrics, 50 per cent is institutional textiles (i.e. bed linens for hotel and other home textiles), 10 per cent would be organic, and rest 10 per cent technical textiles.

Published on: 12/04/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

F2F NewsLetter

Subscribe today and get the latest information on Textiles, Fashion, Apparel.

 Fibre2Fashion Monthly Updates
 Upcoming Trade fairs & Events Monthly
 Daily eNews Insights
 Technical Textiles eNews Weekly
  Please refer our Privacy Policy before submitting your information