Interview with Mrs. Divya Gurwara

Mrs. Divya Gurwara
Mrs. Divya Gurwara
Bridal Asia
Bridal Asia

The Rs 5,000-crore wedding industry in India is on a new high and Bridal Asia is right there in the midst of a busy wedding bazaar. Bridal Asia showcases masterpieces fashioned by top notch designers from the sub continent and plays an important role in putting together various participants, and foresees the trends for the coming season. It also serves as a perfect platform to gear up early in the year where designers forecast wedding fashions; jewellers create pricey gem-encrusted sets; mehendi and sangeet artists, stationery designers, gift-packers, choreographers, artists, caterers, wedding planners and venue decorators and marketers, while the wedding season is on. Young entrepreneur Mrs Divya Gurwara is the visionary behind Bridal Asia. She started this venture a decade back just as a hobby, and has metamorphosed it today into a mind-boggling business proposition. Committed to the cause of "fashion sans boundaries," Divya has taken Bridal Asia to Pakistan to hit an unbeaten friendship trail to peace. Leading Bridal Asia upfront, Divya bares her 'heart and soul' revealing success of this premier wedding event organiser. Face2Face team welcomes young and successful business person Mrs. Divya Gurwara who speaks about the potential and events managing as well as organizing for this booming wedding industry.

How is Services International Group associated with DMG World Media Ltd. UK?

services International and DMG World Media Ltd. UK are the leading event and exhibition organizers in India and United Kingdom. Services International and DMG are partners since 10years and together they have been organizing biggest trade shows in India like Chemspec and Glass India.

services International has been a player in the fashion world since a decade, could we hear from you about the major changes witnessed during this period?

“In the past decade fashion industry has taken a complete somersault”. By the end of the 20th century, the fashion market was quite subdued. The price tags, which had once reached at a peak, began their downside journey. Beginning of the 21st century witnessed new designers and models and sensible designing; the fashion hype accelerated and the speed geared up which is still being experienced. Though the industry is growing at a fast pace, besides achieving a negligible share in the global market, still it needs to make immense efforts to stand amongst international fashion market in several aspects.

The couture displayed at the Bridal Asia event is strictly confined to Ethnic/Classic bridal wear from India. Are there any chances for European designs showing up on the ramps?

As the fashion industry is shifting gears and the development graph is showing an upward movement, we can definitely look forward for the European designs on the ramp. Also, Indian fashion industry is now going global and International brands like Gucci, Versace, Calvin Klein are gradually becoming an integral part of today’s fashion and brand conscious people.

Please tell us more about 'Bridal Asia 2007'? Who are the participants, and how do you manage its logistics?

"Bridal Asia 2007 will be bringing together the well known fashion designers like, Rina Dhaka, Malini Ramani, Anamika Khanna, Falguni and Shane and Bhairavi Jaikishan, to name a few. For the first time Delhi will witness Pallavi Jaikishan with her exclusive bridal line for Bridal Asia. Young talents like Gaurav Gupta, Arnab Sen Gupta, Ashish Pandey, Prriya Awasthy, Minakshi Dadoo, Arpan Vohra, Abhishek Dutta and Jayshree Kanwat will add glisten to the evening with their exclusive collections. In addition, Queenie Dhody, Alpana Gujral, Amisha Khanna, Tanya Kohli, Sangeeta Javeri, Alka Javeri, Amrapali, Hira Kagzi, Tanishq, Moksh, Jagan Nath Hem Chand, Nemi Chand Bamalwa and sons, Vasundhara Mantri, will add the sheen and glitter to the bride to be. A Bride is incomplete until she is bejeweled with the right accessories. Zen-Ami, Chandni Munjal, Malini Agarwalla, Neha Agarwal and Neelum Narang will bring their exclusive consummate collection of bags and accessories to complement the bride to be. Logistics are handled by a team of professionals as each detail is studied minutely to make Bridal Asia a perfect show."

What actually goes into organizing and managing an event?

"Before Organizing and managing any event, planning is essential. The assigned head in the event is nominated to: 1. Keep track of all the leads for the event 2. What is to be done & what has been done? 4. Who is assigned and when it has to be done? All communications and work assigned are maintained through spread sheets avoiding any kind of mis management. Regular meeting take place to plan & move ahead in specified deadlines."

While planning a venue, what points and conditions are considered and preferred?

"While planning a venue the following factors: Location – is it easily accessible for the audiences? Size – Venue should be self sufficient for participants and organizers, keeping the exclusivity in mind and avoiding competition in the market. Cost – Cost of the venue should be cost effective and the participants/ visitors are comfortable at the venue. Facilities – some of the basic facilities which might be required by the exhibitors and visitors. Like Internet, Telephones etc. are available at the venue."

How different is the experience you have undergone in terms of organizing an overseas event to that within India?

Overseas events involve a lot of thinking & support from the companies/ individuals based overseas. There is a vast difference in the work culture of overseas events vis-à-vis events planned in India. Organizing events in India is more strenuous than organizing events overseas.

Are you planning to venture in any new areas of exhibition or event staging that has considerable potential?

Definitely we are looking forward to venture out in new areas. Infact last year we commenced a lifestyle event on wellness and spa industry. We have a couple of projects up our sleeve.
Published on: 08/01/2007

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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