Interview with Emma Fletcher

Emma Fletcher
Emma Fletcher
Global Sales Director
Brintons Carpets
Brintons Carpets

Which specific kinds of fibres/fabrics are required for making the carpets?

In the 1950s we invented the 80 percent wool, 20 percent nylon blend, which is now the global standard for axminster around the world. This blend combines the comfort of wool with the strength and durability of nylon. It offers excellent performance and safety and is also naturally flame retardant.

Apart from carpet making, does the company plan to enter into any other segment related to textiles?

This is something we may look at in the future.

Has the company ever thought of changing the concept of 'Red Carpet’?

We have created a number of bespoke carpets for events. We have previously collaborated with Erdem to produce a carpet runway for the Campaign for Wool - ' Wool Modern’ exhibition held at La Galleria, Pall Mall in London during September 8th to September 29th 2011.

From last so many years what is that one thing in carpet making that is consistent?

With 230 years of experience we are proud to call itself a British brand. Unlike most other carpet manufacturers, we design and develop all of its own looms and when you invest in a carpet made by us, you can expect a product of the highest quality, which is practical as well as beautiful and will look good for years to come.

What is the latest technology in the field that may change the scenario of your business?

Design innovation and product excellence is at the heart of what we do at Brintons. Our unique High Definition Weave technology allows us to achieve intricate detail, whilst offering total flexibility to our customers. By weaving up to 32 colours at anyone time HD Weave redefines the detail and colour that can be woven into carpet, and now we have created a design process that converts photographic images into photo-realistic, three-dimensional carpet designs by using our latest "photogenius" software. Our aim is to offer design differentiation and outstanding service so continue to invest in our technology. - 32 colours, photo-realistic definition - Infinite design possibilities - No minimum order surcharge Last year we produced a special commemorative carpet using our high definition weave technology, which depicted the opening ceremony of the London 2012 Olympic Games. The unique creation was auctioned at the BT Olympic Ball in November last year. Proceeds went to Team GB.
Published on: 22/07/2013

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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