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Interview with Aoki Makoto

Aoki Makoto
Aoki Makoto
General Manager
Brother Industries Ltd.
Brother Industries Ltd.

Sewing sector will benefit the most from NEXIO
Brother is a global leader in industrial sewing and garment printing, boasting over 100 years of expertise. Known for precision and innovation, the Japanese company serves diverse industries, from fashion and automotive to safety and healthcare. 

Headquartered in Emmerich, Germany, Brother’s European operations emphasise customer satisfaction, quick-response service, and sustainability. Renowned for high-quality products, including sewing machines and garment printers, Brother combines cutting-edge technology with eco-conscious practices, adhering to ISO 14001 standards and RoHS compliance. The company remains committed to enhancing productivity, efficiency, and environmental stewardship across its industrial solutions. 

At the recently concluded JIAM 2024 Osaka, Fibre2Fashion spoke with Aoki Makoto, General Manager, Brother Industries Limited, about the company’s participation in the fair, and its new products. Excerpts:

What are your expectations from JIAM 2024 in terms of influencing industry trends and shaping the future of textile manufacturing technologies?

We see that many visitors are taking a close look at the latest technologies showcased by various manufacturers and consider them as potential solutions to their existing challenges or new issues identified during the event. The diverse range of innovative products, solutions, and services brought by manufacturers here will drive transformation in the textile and sewing industries, shaping a promising future for the sector.

How does Brother Industries view the significance of JIAM 2024 in driving industry advancements?

We see JIAM 2024, the only international exhibition related to sewing equipment held in Japan, as a platform to showcase the cutting-edge technological capabilities of various manufacturers.

What were the main products displayed by Brother Industries at JIAM 2024?

We showcased sewing machines for both apparel and non-apparel applications, leveraging the strengths of digitalisation and automation. Notably, we introduced the BAS-K series with digital technology for non-apparel applications and the S-7300B with digital technology for apparel applications (both exhibited as reference models). These products were presented as solutions to address many of our customers’ current challenges.

NEXIO was the highlight of your exhibits at JIAM 2024. What is so special about it?

The highlight of our exhibit was the NEXIO series and the solutions utilising these products. These machines are connected to Brother’s IoT system and incorporate digital technologies to solve issues in various sewing processes. The Bridge Type Programmable Electronic Pattern Sewing Machine, in particular, offers innovative solutions with a completely different design compared to the traditional arm-bed type programmable electronic sewing machines.

What key features or technological advancements set NEXIO apart from existing products in the market?

NEXIO has made significant advancements in both digitalisation and automation. For the bridge type programmable electronic pattern sewing machine (BAS-K series), we digitised the adjustments that previously relied on the technician’s expertise, allowing the current adjustment status to be checked numerically and simplifying the adjustment process. Additionally, we have upgraded the digital fabric feeding technology in our flagship lockstitch sewing machines, with plans to launch these as new models.

Once NEXIO is launched, which segment of the textile industry is expected to benefit the most?

We believe the sewing sector will benefit the most through reduced production costs.

What are Brother Industries’ broader goals in advancing apparel manufacturing technologies?

Our goal is to solve the challenges faced by our customers involved in sewing, ensuring safe sewing of textiles and garments with no defects, and creating products that bring smiles on the faces of workers.
Published on: 02/01/2025

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

This interview was first published in the Jan 2025 edition of the print magazine