Interview with Mr Anjani Prasad

Mr Anjani Prasad
Mr Anjani Prasad
Country Head, Textiles-Leather & Paper Chemicals Division

Going through your website it was impressive to notice ‘Customer Relations’ placed prior to all menus. How is this being epitomized in business ethics and affairs?

Customer data file known as CDF has updated details regarding top customer activities, DMU, product profile, competition tracking and other key details. As given above we help our customers, with these concepts, using the mantra, ‘Close to You’.

Our commitment to service contributes to the success of our customers. We combine leading-edge technology and innovations with superior applications and customer service skills.

We concentrate our efforts on the individual requirements of our customers and help them strengthen their competitive position and performance. We are a trustworthy, loyal and respectful partner in all our internal and external relationships. We contribute towards sustainable development by finding the best balance between environmental, social and economic needs. We utilize our extensive know-how and experience throughout the company to continuously bring new services, applications and products to the market.

Service and customer orientation begin with a question of necessity: "What do you need?" This is the question at the core of the entire advertising concept. It serves as the byword for service, partnership, dialogue, customer orientation, and innovation strength. At the end of the day, these are the values and attributes for which Clariant stands.

The answer to the central question, “What do you need?" is embodied in the brand promise: “Clariant - exactly your chemistry.” “What do you need?” becomes a central theme and platform for all Clariant advertising measures and a linking element among all advertising levels.

How is your business faring in India?

Clariant Chemicals (India) Ltd. is a market leader. We have more than a sustainable growth over last decade in accordance with changing priorities of our organization. We are continuously re-aligning ourselves with a focus on Profitability, Sales General and Administrative expenses, inventory management and Range Pruning.

Clariant is a global leader in the field of specialty chemicals. How does it estimate the growth prospective in the speciality chemicals industry?

Clariant’s innovative products play a key role in its customers’ manufacturing and treatment processes or else add value to their end products. The company’s success is based on the know-how of its people and their ability to identify new customer needs at an early stage and to work together with customers to develop innovative, efficient solutions.

With the textile and apparel industry always on the lookout for new finishes and aesthetic values on the fabric, our chemicals enhance both the physical appearance and performance of the end – product. Amongst the leaders in the field of Textile Chemical industry, Clariant provides Complete Solutions from Fibre to Garments. We offer a wide range of chemicals for spin finish, pre-treatment, dyeing, printing, finishing and also garment processing.

Technological skills and partnerships based on active dialogue with customers are key elements in maintaining an attractive portfolio.

The ability to develop innovative products and services efficiently safeguards the customers’ success and is essential to the sustained growth of the Clariant Group.

Growth Perspective - Clariant is committed to generating genuine, sustainable added value. This requires the best possible balance between ecological, social and economic needs, the highest priorities being personal safety and environmentally sound processes and products.

Clariant’s mandatory principles on environment, safety, and health (ESH) are laid down in the Group’s ESH rules. In addition to compliance with national laws and regulations, the goals of the Business Charter for Sustainable Development of the International Chamber of Commerce and the Responsible Care initiative of the chemical industry serve as guiding principles. With regard to social responsibility, Clariant’s models include the precepts of the International Labor Organization.

In global dyes & pigments market, what are current movements, and how is the company positioned compared with other players?

In terms of dyes, there are many companies solely dealing in the same with lots of local dye manufacturers involved. India is a big hub of Dyes manufacturing and we are considered as one of the prominent partners for dyes. Sourcing from China is again a threat to our Dyes Business. Nevertheless, over the last decade we have grown manifolds.

Chemical Business has a sustainable and phenomenal growth over the same period. Post merger in India, we have good package of pigment emulsion and are now leader in printing.

Published on: 12/05/2008

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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