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Global Brand & Marketing Director Cordura
What are the latest applications of Cordura fabrics? Which applications are likely to dominate?
Last year, we launched a new range of fibres designed primarily for the development of durable hi-vis knitted and woven fabrics. This high-tenacity polyester fibre range is available in 90 to 1180 dtex and is air-jet textured for enhanced abrasion resistance and tensile-and-tear strength. Finished fabrics made with these qualifying fibres can be printed, laminated or used uncoated. They are suited for products such as outdoor clothing (eg hi-vis work jackets), high performance sportswear and safety footwear. We are excited to see upcoming innovations in this category from our global authorised fabric mills.
Additionally, the 2016 ISPO Textrends jury recently recognised 32 fabrics referencing Cordura as top-trending fabrics for the Fall and Winter outdoor markets of 2017-18. These fabrics, with our newest Cordura NYCO Tactical line and Cordura 4Ever Fleece collections, have garnered significant attention from brand customers. We look forward to highlighting the latest durable product launches using these cutting-edge technologies in the near future.
Please share details of your major clients and your expansion plans.
We are pleased to work with a great network of broad and diverse brand customers that value durability and performance. Some exciting new adoptions we are seeing include:
- Levi's Commuter Series powered by Cordura fibre technology for enhanced durability
- 5.11 XPRT Uniform featuring our new No Melt, No Drip Cordura NYCO Tactical ripstop fabric
- The North Face Surge and Borealis packs made with Cordura Lite fabric
- Ebags Ultralight Packing Cubes featuring Cordura Ultralite fabric
- Mountain Hardwear Stretchstone Jean with Cordura denim fabric
- Helly Hansen workwear featuring Cordura Classic fabric
- Reebok Crossfit apparel featuring Cordura Naturalle and Cordura Baselayer fabric technologies
What technologies or changes do you plan to integrate into this fabric in the near future?
We are always evolving and innovating. From the brand's 1000D classic fabric roots, we have expanded our portfolio to include 14 different technologies such as our latest power knits, high-performance multifunctional denim, twill and canvas fabrics and our newest Cordura 4Ever Fleece launch.
Designed to take on life's battles, our recently expanded collection of Cordura Combat Wool fabrics offer the comfort and aesthetics of wool with the durability of nylon. Made with Merino wool and nylon 6,6 fibre technologies in a variety of styles and constructions, options include base layer or mid-layer knits, double face wovens, canvas, ripstop, twills, dobby and stretch wovens.
As we push the boundaries of durable fabric innovation, many possibilities open up for us to work with global authorised mills to explore new avenues for integration of high-performance fibres, fabrics, coatings and constructions.
Please share some of your research findings with respect to market and technology.
Our recent market research indicates that consumers value performance, and durability is a key driver. Ultimately, performance means value. Additionally, our study shows that consumers are willing to pay more for products with higher performance attributes.
In both workwear and outdoor segments, the top three desirable attributes were durability, comfort and quality. Respondents attribute durability primarily to fibre and fabric content.
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