Mr Baqar Iftikhar Naqvi
CEO Cotton County Retail Ltd (NIEL Group)
the gap between the likes and dislikes of Tier 1, 2 and other smaller cities is more perceived than actual.
Cotton County Retail Ltd is a wholly owned subsidiary of Nahar Industrial Enterprises that was set up in 1949 and is an integrated textile player engaged in manufacturing right from yarn to griege fabric, to processed fabric, to readymade garments in the domestic market.
Cotton County Retail Ltd was set up for Nahar Group's foray into retailing. The Brands Cotton County, Femme, Tazo etc. are retailed through Executive Brand Outlets under the name and style of Cotton County through over 600 outlets, located across India in 425 cities and 21 states & 1 Union Territory. The retail network is largely operated through franchisees.
Gaining a brand recognition in Tier II and Tier III cities in a short span of its foray, Cotton County today bags pride of selling a lot more than many popular brands and is become a truly Mass Volume Brand.
Mr Baqar Iftikhar Naqvi is currently the Chief Executive Officer of Cotton County Retail and manages a network of 600 plus franchisees across the country. Before joining Cotton County, Mr Naqvi was an Associate Vice President with the Retail & Consumer Products practice of Technopak Advisors. He has led many retail startups across categories and formats, and has advised large Indian as well as International clients on retail strategy.
Appearing on Face2Face, in a discourse with Sr Editor & Correspondent – Ms Madhu Soni, Mr Naqvi addresses topics like driving factors for current upbeat in Indian retail and key characteristics of consumers in India.
Mr Naqvi, your parent group forms around over 3000 crores group. What contribution Cotton County makes to Nahar’s corporate identity?
Small as of now, but growing rapidly.
What ethos make base for ‘Branding’ at Cotton County?
Cotton County wants to be known as a brand selling quality apparel at affordable prices. Cotton County is a brand that celebrates the natural appeal of COTTON. Its USP lies in the use of the breathe-easy cotton fabric that is functional, comfortable, natural, organic and therefore environment friendly.
Our brands are also in sync with the latest trends and fashion.
There is an upbeat in Indian Retail environment these days. What say? What factors drive this upbeat?
Post the brief slowdown period, the market has rebound again and the feeling of gloom is over. Companies results are positive, recruitments and increments are back again and there is again a feel good factor. All this has resulted in a heightened consumer confidence which is leading to increasing spend on categories, specially aspirational ones.
Everybody, across socio economic stratas, wants to look and feel good and thus the growth shown by all major brands in the market today.
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