To succeed, one needs to constantly adapt to the customer's needs
Patrick Seghin, Chief Executive Officer of Damartex Group, explains the importance of customer satisfaction for the success of a business with Fibre2Fashion Correspondent Ilin Mathew. Synopsis: Established in 1953, french apparel manufacturer and distributor Damartex group is mainly engaged in producing thermal cloths for seniors (55+). Its main markets are France, Great Britain, Belgium and Switzerland. Patrick Seghin serves as CEO and Chairman of the Management Board of Damartex SA since October 1, 2008. From 2005 to 2008, Mr. Seghin had been President of the catalogue activities of Staples Europe. In 2003, he took charge of the retail division in Germany. In 2000, he joined Staples as Vice President of International Marketing. He started his career in 1990 in the retail division of Shell Group. Excerpts:
Damartex is one of the leading European distributors of clothing and accessories for seniors, since 1953. How does a 60 year old company stay relevant today?
According to your words, "The world champions are the best drivers of quality and technological performance of our textile innovations." Can you tell us about it?
Innovative product range, customized services, and widespread market network-which of these three do you consider the most important for a textile and apparel manufacturing company to be successful? Why?
Europe is one of most developed countries with high consumption of clothing. What are some of the supply chain issues faced by garment sector in the country?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.