Interview with Gaetano Lanfranchi

Gaetano Lanfranchi
Gaetano Lanfranchi
Ditta Giovanni Lanfranchi S.p.A.
Ditta Giovanni Lanfranchi S.p.A.

Which are your major markets? Are you planning to explore any untapped markets?

Our main market is Italy, where all the worldwide premium brands source and produce. France, Germany, the United Kingdom and the United States of America are the main markets for export. We also supply goods to nominated producers of our customers in more than 50 countries.

Considering our quality standards and European costs of production, we are focused on customers who design products internally. We assist them in developing unique trims that could complete and enrich their outfits. We obviously cannot compete with Asian suppliers in terms of prices but whenever something particular, extraordinary and personalised is needed, that will be our favourite playground.

What steps are taken to ensure that your products are sustainable and eco-friendly?

We are OekoTex certified for almost two decades and for class 1 products, the strictest class dedicated to children's wear. Our plating and dyeing plant is ISO 14001 certified and we signed the DETOX commitment two years ago to verify and participate in the process of elimination of dangerous substances. We recognise these are dangerous for mankind and for our environment. Details are available on our website We trust in sustainability for ethical and economic reasons. We recycle almost all our production remnants. Metal is sold to foundries and the tapes are used for mops. Our weaving plant is totally solar powered and we favour the purchase of recycled materials like Newlife recycled polyester.

What is your R&D team like? What is your annual R&D budget?

Our R&D team is, in some ways, unorthodox. There is a group of permanent key leading figures but we also engage a specific think tank of experts to solve problems and upgrade quality. Who better than heads of single units can understand and implement the feasibility of a change? A change must be absorbed by the whole structure, not merely imposed from the top.

Are there any new products in the pipeline?

We always have new products in progress since our customers push for new developments and applications. New products are the most challenging and satisfactory part of our work. In upcoming exhibitions, we will present an extension of our product range, the Superlampo T2 zip, where the chain is less than three millimetres wide. Light, soft and almost invisible, it is cute and luxurious! We must admit that with the aid of our sophisticated 3D printer, which can produce items made of steel, the engineering process has speeded up a lot and this has helped us overcome the technical limits of moulding.

How was the company's performance in the last fiscal? What are your expectations from the current fiscal?

The last two years were challenging for all of us because most of our customers suffered from the austerity in China and the closure of the Russian market. We have not posted losses and considering that 2017 has begun with more positivity, we are eager to ride this wave.
Published on: 16/06/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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