International Sales and Marketing Director VNU Exhibitions Asia - Domotex Asia/CHINAFLOOR
The Chinese customer loves buying imported products
Domotex Asia/CHINAFLOOR is the leading flooring trade exhibition in Asian Pacific and the second largest flooring trade exhibition worldwide. As part of the Domotex show group, Domotex Asia/ChinaFloor is mainly targeting emerging Asian markets. Aida Cuko, International Sales and Marketing Director, VNU Exhibitions Asia-Domotex Asia/ ChinaFloor opens up about expectations from the 2017 trade show and highlights of this year.
What new can be expected at Domotex Asia 2017?
Domotex Asia/ ChinaFloor is expected to expand further as a multi-segment leading international flooring show in Asia-Pacific. The booked exhibiting space as of September was 13.3 per cent larger than the space booked the same period last year. The show is getting more international than ever with a substantial increased demand for participation from all over the world. International brands, up to date, occupy over 30 per cent of the total confirmed exhibiting space which is a considerable increase from the average of 25 per cent from previous editions.
The show will continue to emphasise the importance of environmental protection through the GreenStep Asia Awards program. In 2017, Cadex - the event for architects and designers - is planned in the heart of the handmade carpet hall which will bring to the international handmade carpet producers more qualified visitors from the designer community.
How are handmade carpets being received at the fair?
Handmade carpets are mainly perceived as a piece of art and luxury products. They are considered an important part of space interior design and not just floor covering products. The wealth and quality of life of Chinese people are increasing very rapidly, which has increased their demand for luxury products and high quality residential buildings and interiors. The Chinese customer loves buying imported products. This has created a great market for international handmade carpet producers who mainly sell their products to retailers or interior designers focused on outsourcing high end products for wealthy individuals.
Do you plan to diversify into new product categories?
Floor coverings remain the focus of our show as it is an exhibition dedicated to flooring products. We are expanding our product categories by including ceramic tiles and Wood Polymer Composite (WPC) outdoor decking. Special areas for the manufacturers of these types of flooring products are to be created for the first time for the upcoming edition, in the heart of some of the most popular halls.
From which regions do exhibitors at Domotex Asia hail from?
Domotex Asia/ ChinaFloor hosts exhibitors from all over the world. In 2016, there were 1303 exhibitors, of which 1,000 were from China and 303 from 39 other countries. The carpet sector is the largest segment of the show. The exhibiting space includes five halls covering a total gross area of more than 60,000 square metre. Every year, it attracts over 600 carpet manufacturers from more than 20 countries. Belgium, Germany, Iran, Turkey and the United States of America have a high presence in the machine-made carpet section. The handmade carpet section hosts mainly manufacturers from Afghanistan, India, Iran, Nepal and Pakistan. Bangladesh is becoming an important country with an increased number of exhibitors of carpet raw materials, mainly jute. In the carpet machinery section, Germany, the United States of America, Belgium and Taiwan play an important role.
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