Interview with Roz Guarnori

Roz Guarnori
Roz Guarnori
Exhibitions Director

A key indicator about how beneficial an event is for companies lies in the amount of business generated at an event like this. How have you been tracking this?

Of course, ROI is important for any exhibitor attending an event. We know from speaking with exhibitors that sales and high-quality leads are generated at the show. At FESPA 2017, for example, many exhibitors reported record sales at the event. Our visitor survey, also showed us that in 2017 we attracted an audience of senior decision makers with an intention to invest immediately. This level of sales and the high-quality audience led to us taking reservations onsite for almost 80 per cent of floor space for this year's FESPA 2018, requiring the addition of two further halls at Messe Berlin to meet exhibitor demand. 

This response underlines the success of FESPA as a forum for meeting customers and prospects face-to-face, making concrete sales and developing business pipelines. 

You don't have to take just my word for it-please see below a handful of quotes from our exhibitors following the FESPA 2017 exhibition:

Ronald van den Broek, General Manager Sales-EMEA: FESPA 2017 exceeded our expectations as it has done time and time again, and was our most successful FESPA ever. The theme for FESPA 2017 was "Dare to print different," and visitors from around the world came to the Mimaki stand with lots of great ideas for printing on innovative substrates and with different technologies. Most were introduced to solutions that would help them achieve their objectives. Whether they were looking to print on natural fibres, use sublimation inks for fast fashion or soft signage, find solutions that would allow them to repatriate outsourced processes, or move from conventional to digital printing, FESPA 2017-and the Mimaki stand-had answers. 

Willy Van Dromme, Wide-Format Marketing Manager, Agfa Graphics: In terms of sales, Agfa Graphics experienced a successful FESPA 2017. The extension of our wide-format printer portfolio with UV LED technology drew a lot of visitors, as did the successful launch of our Avinci soft signage wide-format printer. We spoke to a lot of potential customers with real buying intentions, which confirmed that the market perceives us a reliable supplier of wide-format printing solutions. 

Mark Lawn, Director, Canon Europe Graphic & Communications Group: FESPA 2017 has exceeded expectations for us. By Wednesday we had to reassess targets after outstanding sales across the portfolio. We've been especially blown away by the response and feedback we have had to the new Océ Colorado 1640, reconfirming how a game-changing technology like Canon UVgel is welcomed in the industry. 

Oliver Luedtke, Head of Global PR, Kornit Digital: This edition marks another successful participation of Kornit Digital in FESPA and like fine wine, it keeps improving over time. FESPA goes to great lengths to keep growing its focus, its audience and its commitment towards its participants. Our figures don't lie-all efforts pay off. Our garment action really showed people the power of personalising textile anno 2017, and what the Kornit Digital solutions bring to the table. As a result, we closed our most successful edition to date, marking significant increase in lead generation and system sales. The feet may be tired, but our minds are still buzzing from the FESPA vibes. 

Johan Bonner, Director, Squid: We came to this show to be discovered as an innovation. As it turns out, it was Squid that did the discovering. We were introduced to a vibrant community of visual experts all looking for solutions to lift this market to an even higher level. Participating in FESPA proved the invaluable jump-off we needed to reach an international and varied audience of customers, partners and distributors. We can hardly wait for FESPA 2018 in Berlin.
Published on: 10/05/2018

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

F2F NewsLetter

Subscribe today and get the latest information on Textiles, Fashion, Apparel.

 Fibre2Fashion Monthly Newsletter
 Upcoming Trade fairs & Events Monthly
 F2F Weekly Insights
 Technical Textiles eNews Weekly