Interview with Mr. Manoj Kumar Tibrewal

Mr. Manoj Kumar Tibrewal
Mr. Manoj Kumar Tibrewal
Managing Director
Gangotri Textiles Ltd.
Gangotri Textiles Ltd.

Born in 1989 as a corporate entity to manufacture coarse count yarn using Open-End technology, today Gangotri Textiles introduces itself as the world class integrated Cotton to Garment Unit on the base of a strong and committed workforce of 1500 backed by a 300 strong administration wholly dedicated and devoted to the task of “Serving society through industry”. The first Unit became operational in 1993 at Coimbatore with a capacity of 768 rotors spread across a vast area. Mr. Manoj Kumar Tibrewal, B.Com., A.C.A., S/o. (Late) Ranglal Tibrewal aged 46 years, having vast knowledge in the field of textiles and has been managing textile mills for the past 25 years, kicked off his first business in cotton waste recycling using high-end machinery and became the promoter Director of the Gangotri Textiles in 26.07.89. He was instrumental for the growth of the company and floated a public issue in the year 1994 to make the company a listed corporate entity and the issue over subscribed. He was appointed as a Whole time Director during the year 1997. Continuous Expansions/Modernization programs fueled the growth of the company and He was appointed as the Managing Director during 2002. From a meager Turnover of Rs.4.62 crores (pre issue) in 1994, the company has progressed impressively to achieve a Turnover of Rs.178.8 crores for the year ending 2005, due to his untiring efforts. Our Face2Face team is pleased to web-publish this week an insight with such a successful entrepreneur, sharing his result-oriented perspectives and business strategies exclusively for visitors of

From a mere commodity-driven textile-company, a decade back dealing in yarns, Gangotri Textiles entered branded garments segment. Could you weave its success story for members and visitors of Fibre2fashion?

"Experience & knowledge gained in trading waste cotton in 80s made us to venture into manufacturing of yarn. Our huge success in every venture thereafter only brought in laurels to us and paved the way to establish Gangotri Textiles in 1989 as a corporate entity to manufacture coarse count yarn using Open-End technology. The first Unit became operational in 1993 at Coimbatore with a capacity of 768 rotors spread across a vast area. Our company’s first & second yarn manufacturing units were set up at Coimbatore in the year 1993 & 1995 respectively. Third unit was established at Kolhapur in 1997 & all these units used open-end technology of producing yarn. As we realized there was wide scope for organized players to exploit the growing domestic garment industry, we gangotri-textiles-ltded our brand “Tibre” in October 1999 at Bangalore. From then there was no looking back for the brand & last financial year we clocked selling 2 lakh pieces of garments. One should note that we sold 2 lakh pieces in a single product category of semi formal trousers. With the core strength of strong and committed workforce of 1500 backed by a 300 strong administration wholly dedicated and devoted to the task of “Serving society through industry”, the journey began nearly 2 decades back for Gangotri Textiles to reach present niche in the industry. This journey routed: 1989 – Gangotri Textiles was born 1993 – First Unit with 768 rotors established 1994 – Expansion of Unit I with 384 rotors 1995 – Establishment of Unit II with 1344 rotors 1997 – Expansion of Unit I by adding 1344 more rotors 1997 – Acquisition of Unit III with 384 rotors at Kolhapur 1998 – Expansion of Unit III by adding 576 rotors and a large recycling plant 1999 – Expansion of Unit III by adding 384 rotors 2000 – Acquisition of Ring spinning unit with 17136 spindles at Palani 2000 - Grand entrance into the garment industry with the gangotri-textiles-ltd of “Tibre” brand of trousers from its apparel division at Coimbatore, and also setup its own Garment Stitching unit in Coimbatore 2001- Establishment of a state-of-the-art washing and processing unit at Perundurai 2001 – Expansion of Unit II with 720 rotors 2002 - Modernisation of unit IV with state of art machineries 2003 – Obtained ISO 9001:2000 Certification 2004 - Establishment of Wind Mills 2006 - Commencement of World class integrated Cotton to Garment Unit"

Can you please delve in the evolution of your premium brand ‘Tibre’?

We started to produce Tibre trousers in the year 1999 with 5 machines & now our factory has grown to have close to 100 machines. During the first phase of our gangotri-textiles-ltd we marketed our product in the 4 southern states & now Tibre is available in 13 states. We have been adding new states month after month. We positioned our brand as a premium brand & marketed through leading multi brand outlets. Our success could be attributed that we struck to the single product category of semi formal trousers. As anyone would appreciate it is very difficult to gain market share in the trouser segment than the shirt segment and we have done it!

What emerging opportunities prompted your company to invest in doubling the ‘garmenting capacity’ of your company?

Last financial year we did realize that the demand for our brand is much more than the supplies and this prompted us to expand our manufacturing capacities.

Apart from scripting successful basic business strategies what unique quality/qualities would you list for your brand’s success story?

"The unique qualities of Tibre are as follows: High quality fabrics made of superior two-ply & three-ply yarn World-class accessories Pattern created by master tailors to fit the Indian male torso comfortably In-house manufacturing facility completely using European machines from cutting to finishing More stitches per inch with core spun thread for additional strength & elegant seam appearance Special treatment to give luster & soft feel retaining durability More pocketing material that is expensive, skin friendly, better absorbent & durable Bio friendly fabric suitable for the discerning male Stringent quality norms In house washing facility for the ultimate feel Tibre moves with the fashion from the traditional twills to the structural fabrics in cotton blends"

For long time now Gangotri’s entry in the women's trousers production has been delayed. What are the reasons for that?

I would not accept that there is a delay in gangotri-textiles-ltding women trousers except that we have been communicating that we have plans of entering the women’s category as well. We have planned to enter in to this segment only by next financial year.

How lucrative do you find the European markets and what strategies have been planned to capture a sizeable chunk of it?

I would like to emphasis that currently we are only in to domestic market but as we expand our garment capacity, we will be venturing in to export markets, esp. European & US markets, as we feel very confident in meeting their stringent quality standards.

GTL would be introducing 20 new products and add on to the existing range of the 'Tibre' brand. Can you spell out the details, please?

The new products from GTL will be men’s semi formal shirts, men’s formal trousers, men’s shorts, women’s formal trousers, denim wear, men’s accessories etc.

Any future plans?

Future plans for Tibre is concerned, we will be opening EBOs (Exclusive Brand Outlets) across the country. We have plans to expand our ring-spinning unit by another 50400 spindles and will commission a weaving planed with a capacity to produce 50000 meters every day. And we will be expanding our garment capacity to produce 4000 garments a day. For all our new manufacturing facilities, we are increasing our captive generation power plant by another 9.9 MW. 
Published on: 21/08/2006

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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