Delivering Premium, Reliable Threads
Founded in 1854 and headquartered in Germany, the AMANN Group is a global leader in high-quality sewing and embroidery threads. With over 170 years of innovation & expertise, AMANN is dedicated to delivering intelligent products, tailored solutions, and cutting-edge concepts across industries worldwide. With over 2,500 employees and state-of-the-art production facilities in Europe and Asia, AMANN ensures flexibility, reliability, and proximity to its customers.
Since its establishment in 2007, AMANN India has been at the forefront of providing premium sewing threads to India’s textile, footwear, automotive and leather - garments, goods and accessories industries. With offices in Chennai, Gurgaon, and Bangalore, and a new manufacturing facility in Ranipet, Tamil Nadu, AMANN India continues to strengthen its commitment to serving the dynamic Indian market.
AMANN’s booth at the 38th India International Leather Fair (IILF) held at Chennai Trade Centre from February 01- 03, 2025, was inaugurated by Dr. Kathrin Misera-Lang, Consul General of Germany to India, based at Chennai. Fibre2Fashion spoke to Dr. Misera-Lang and AMANN Group’s Regional Business Director - Asia Sanjeev Grewal about Indo-German relations and AMANN’s expertise and tailored solutions for diverse industry applications.
Dr. Misera-Lang, you inaugurated AMANN’s booth on the same day of taking office as the Consul General. What does this symbolise in terms of Indo-German relations?
Misera-Lang: Inaugurating AMANN’s booth on my first day as Consul General symbolises the strong and growing partnership between India and Germany. It highlights the commitment to fostering bilateral trade, innovation, and collaboration across industries. This gesture reflects the shared values of excellence, quality, and mutual growth that underpin Indo-German relations, especially in the business and manufacturing sectors. It also underscores the importance of nurturing economic ties and promoting German expertise in India, while advancing India’s contribution to global markets.
How do you view Indo-German ties in the textile and manufacturing sectors? What opportunities do you see for collaboration between the two nations?
Misera-Lang: Indo-German ties in the textile and manufacturing sectors are robust and continue to grow, driven by a shared commitment to quality, innovation, and sustainability. Germany’s advanced technology and expertise in manufacturing, combined with India’s vast workforce and growing market, present significant opportunities for collaboration. There is potential for joint ventures, knowledge exchange, and the development of sustainable, high-tech solutions. Additionally, with India’s expanding textile industry, the collaboration can enhance supply chain efficiencies, product innovation, and market access, benefiting both countries through mutually beneficial partnerships.
Mr. Sanjeev Grewal, you have recently transitioned into the new role as the Regional Business Director – Asia. What are your key priorities for AMANN’s growth in the region, and how do you plan to strengthen the company’s market presence?
Sanjeev Grewal: As the new Regional Business Director – Asia, my primary priorities for AMANN’s growth in the region include strengthening customer relationships, expanding our market share, and driving innovation in our product offerings. With a focus on deepening customer relationships, fostering product innovation, and enhancing regional integration, my prime aim is to align AMANN’s global strategy with local market demands. The company is set to expand its influence across diverse economies, from emerging textile hubs to well-established industrial powerhouses, ensuring sustainable growth and operational agility. We will achieve it by continued focus on enhancing operational efficiencies, increasing our digital presence, and fostering strategic partnerships. Additionally, I will prioritise understanding local market dynamics to tailor our approach and capitalise on emerging opportunities across the diverse Asian markets.
As a global player with German roots, how does AMANN balance its European heritage with its growing influence in the Asian market?
SG: AMANN balances its European heritage with growing influence in the Asian market by:
- Maintaining Quality Standards: Leveraging its German roots to uphold high-quality manufacturing standards, which are recognised globally, including in Asia.
- Localised Innovation: Adapting its products to meet the specific needs of the Asian market, such as offering high-performance threads suited for local industries like leather, apparel, home textiles, technical textiles etc.
- Strategic Partnerships: Building strong local partnerships and expanding production facilities in Asia to enhance accessibility, reduce costs, and cater to regional demand more effectively.
- Cultural Sensitivity: Balancing global operational standards with a deep understanding of local markets, enabling AMANN to connect with diverse Asian consumer preferences while staying true to its heritage.
This approach allows AMANN to remain competitive and relevant in both Europe and Asia.
What role do government policies and trade agreements between India and Germany play in shaping AMANN’s business strategy in the region?
SG: Government policies and trade agreements between India and Germany play a crucial role in shaping AMANN’s business strategy in India by:
- Facilitating Trade: India’s trade agreements with Germany help reduce tariffs and promote smoother import/export of high-performance threads, benefiting AMANN’s cost efficiency and market access. We are looking forward to the EU-India FTA which will certainly boost the trade multi-fold between EU countries and India.
- Promoting FDI and Investment: The policies of the Indian government, especially Prime Minister Narendra Modi’s ‘Make in India’ campaign encouraging foreign direct investment (FDI) in manufacturing and textiles enable AMANN to expand its production and operations in India.
- Sustainability Incentives: Policies focused on sustainability, such as incentives for setting up Zero Liquid Discharge (ZLD) facilities, use of green energy as well as green products in different manufacturing etc align with AMANN’s sustainability initiatives, promoting their use of recycled and eco-friendly threads.
- Boosting Export Opportunities: Free Trade Agreements with Sri Lanka, Middle East and other countries enhance AMANN’s ability to tap into regional export markets from our Indian manufacturing unit, benefiting from India’s strategic position as a textile hub.
Overall, these policies and agreements create a favourable business environment for AMANN to grow, innovate, and expand its market presence in India.
The sewing and embroidery thread industry has seen significant advancements in recent years. What are the key innovations currently shaping the market?
SG: Key innovations shaping the sewing and embroidery thread industry include:
- Eco-friendly Materials: Increased use of recycled and biodegradable threads, like recycled polyester and cotton, to meet sustainability demands.
- Smart Threads: Integration of conductive threads in smart textiles for wearable technology, monitoring devices, and medical applications.
- High-Performance Fibres: Development of stronger, more durable threads made from materials like aramid fibres (e.g., Kevlar) and advanced synthetics for specialised applications (e.g., automotive, technical textiles).
How is the demand for high-performance sewing threads evolving across different industries, such as fashion, automotive, and technical textiles?
SG: The demand for high-performance sewing threads is growing across various industries, with each sector having unique requirements driven by advancements in technology, functionality, and aesthetics. Here’s a look at how the demand is evolving in key industries like fashion, automotive, and technical textiles:
1. Fashion Industry:
- Durability and Quality: In fashion, high-performance sewing threads are increasingly sought after for their durability and strength, especially in garments that undergo heavy use or need to withstand specific environmental conditions (e.g., outdoor or sports apparel).
- Eco-friendly and Sustainable Options: As sustainability becomes a priority, there is a growing demand for high-performance threads made from recycled or biodegradable materials. Brands are turning to threads that offer both durability and eco-conscious production.
- Aesthetic and Comfort: The demand is also driven by threads that contribute to the visual appeal of garments, such as those offering better sheen, smoothness, or innovative finishes. Comfort in wear, such as threads that do not irritate the skin or are flexible, is also increasingly prioritised.
2. Automotive Industry:
- Increased Performance and Safety: The automotive sector requires high-performance threads that can withstand extreme conditions such as temperature fluctuations, UV exposure, moisture, and mechanical wear. Sewing threads for automotive applications need to be durable, resistant to fading, and capable of maintaining their integrity under stress, especially in seats, airbags, upholstery, and exterior trims.
- Fire and Heat Resistance: There is a growing demand for high-performance threads with fire-retardant properties, especially in the production of automotive interiors, like seats and upholstery, to meet safety standards and regulations.
- Aesthetic and Functional Properties: As vehicle interiors become more luxurious, high-performance sewing threads are used not only for durability but also to enhance the aesthetic appeal, offering finer finishes and colours that complement high-end interiors.
3. Technical Textiles Industry:
- Specialised Functionality: In the technical textiles sector, high-performance sewing threads are crucial for the creation of products designed for specific functional purposes, such as in medical textiles, protective clothing, military textiles, and industrial applications. These threads may need properties such as strength, resistance to chemicals, UV protection, and flexibility.
- Smart Textiles: There is a growing trend towards the integration of electronic components into fabrics (e.g., for wearable technology). High-performance threads are essential for weaving or stitching conductive threads, which are used in smart textiles for applications like healthcare monitoring, fitness tracking, and even military or aerospace uses.
- Durability and Long Lifecycle: For technical textiles that are used in harsh conditions (e.g., industrial, agricultural, or construction sectors), the demand for threads that can last longer and withstand physical strain is on the rise. Threads with high tensile strength, abrasion resistance, and stability under stress are critical.
Key Trends Driving the Evolution:
- Innovation in Materials: Across all these sectors, there is an increasing use of advanced materials, such as aramid fibres, high-strength synthetic fibres (like Dyneema and Kevlar), and bio-based fibres that offer superior performance characteristics, including heat resistance, strength, and light weight.
- Customisation and Specific Requirements: Industries like automotive and technical textiles have specific needs for customised sewing threads that meet unique performance standards. This is driving the development of more tailored and specialised threads.
- Sustainability: In line with global trends towards sustainability, industries are increasingly seeking high-performance sewing threads made from recycled or eco-friendly materials without compromising performance.
Overall, the demand for high-performance sewing threads is expanding as these industries seek to meet stricter standards for durability, functionality, and sustainability. Whether it is for fashion garments that need to be durable and comfortable or automotive interiors requiring strength and safety, high-performance threads are becoming essential to meet the evolving needs of modern manufacturing.
With sustainability becoming a priority, how are companies in the sewing thread industry integrating recycled materials and eco-friendly production processes?
SG: The sewing thread industry has increasingly recognised the importance of sustainability and environmental responsibility. Many companies are integrating recycled materials and eco-friendly production processes in a variety of ways:
- Recycled Polyester and Nylon Threads: Some companies are now producing sewing threads using recycled polyester or nylon derived from post-consumer waste, such as plastic bottles or discarded textiles. These materials help reduce the need for virgin materials, lowering the environmental impact associated with the production of new synthetic fibres.
- Recycled Cotton Threads: In the case of cotton threads, some companies are using recycled cotton fibres. These fibres are sourced from fabric waste or old garments and are reprocessed to create new thread, reducing the need for raw cotton farming and conserving water, land, and other resources.
- Eco-friendly Dyeing Techniques: Traditional dyeing processes can involve harmful chemicals and high-water usage. To address this, companies are adopting eco-friendly dyeing methods such as waterless dyeing technologies or using natural dyes. Some companies also work to eliminate harmful chemicals like azo dyes, which are toxic and not environmentally friendly.
- Reduced Water and Energy Usage: In the production of sewing threads, some companies are focusing on minimising water and energy consumption. This includes adopting more energy-efficient machines, improving manufacturing processes, and utilising renewable energy sources where possible.
- Biodegradable Threads: Some sewing thread manufacturers are exploring the production of biodegradable threads. These threads are made from natural fibres like cotton, silk, or biodegradable synthetic fibres that break down more easily in the environment compared to traditional petroleum-based threads.
- Packaging and Waste Reduction: Companies are also focusing on sustainable packaging. For example, they may use recycled or recyclable materials for spools and packaging. Additionally, some manufacturers are exploring ways to reduce waste in the production process itself, such as by using lean manufacturing techniques or reusing by-products.
- Certifications and Transparency: Many sewing thread companies are obtaining certifications to demonstrate their commitment to sustainability. Certifications like Global Recycled Standard (GRS) or OEKO-TEX Standard 100 ensure that the materials used are sustainable and safe for the environment and human health.
- Circular Economy Models: Some companies are adopting circular economy practices, where end-of-life products (like old clothing or thread spools) are collected and recycled into new materials. This helps to close the loop and reduce the need for new raw materials.
Through these initiatives, AMANN is aligning itself with the growing global demand for sustainable and eco-conscious production practice. This has been proved by our newly established India production facility AMANN Sewing Embroidery Threads Pvt. Ltd, India, which won the CITI Textile Sustainability Award 2024 for Best Sustainable Retail Practices in India.
What are the biggest challenges in developing sewing and embroidery threads that meet the diverse needs of industries ranging from fashion to technical applications?
SG: Developing sewing and embroidery threads that meet the diverse needs of industries ranging from fashion to technical applications presents several significant challenges. The main challenges in developing sewing and embroidery threads are finding the balance between performance, customisation, sustainability, and cost. These threads must meet specific functional needs while also being adaptable for a wide range of industries, from high-fashion to technical applications. AMANN continues addressing these challenges through continuous innovation, material science advancements, and a deep understanding of each industry’s unique requirements.
How is automation and digitalisation impacting the sewing thread manufacturing process, and what role do smart yarns play in the future of the industry?
SG: Automation and digitalisation are significantly transforming the sewing thread manufacturing process, enhancing efficiency, precision, and sustainability. These advancements are reshaping production workflows and enabling the development of innovative products like smart yarns.
Impact of Automation and Digitalisation
- Enhanced Efficiency and Precision: Automation streamlines production lines, reducing manual intervention and minimising errors. This leads to higher consistency and quality in sewing threads. For example, automated cutting and sewing systems have been implemented to improve productivity and product quality by minimising human intervention and preventing manufacturing mistakes.
- Data-Driven Decision Making: Digitalisation facilitates the collection and analysis of data throughout the manufacturing process. This data-driven approach enables manufacturers to optimise operations, predict maintenance needs, and enhance product development. The concept of the ‘digital thread’ exemplifies this, allowing seamless data flow across the organisation to improve operations.
- Sustainability Improvements: Automated systems contribute to sustainability by reducing waste and energy consumption. For instance, automated cutting systems minimise fabric waste, and digitalisation aids in monitoring and optimising resource usage. The integration of digital technologies in manufacturing processes is vital for unlocking greater sustainability in additive manufacturing.
Role of Smart Yarns in the Future
Smart yarns are fibres integrated with technologies such as sensors, microchips, and nanomaterials, enabling textiles to respond to external stimuli like temperature, humidity, or pressure. These advanced materials are poised to play a significant role in the future of the textile industry:
- Health and Well-being Applications: Smart yarns can be used to create textiles that monitor health metrics, such as heart rate or body temperature, leading to the development of wearable health-monitoring garments. The integration of smart textiles in health and wellness sectors is expanding, with products ranging from wound dressings that alert wearers to infection to wearable monitors that check vital signs.
- Adaptive Clothing: Textiles embedded with smart yarns can adapt to environmental changes, offering enhanced comfort and functionality. For example, garments could adjust their insulation properties in response to temperature fluctuations. The development of smart textiles is advancing, with applications in various sectors, including defence, where they can provide adaptive camouflage and integrated communication systems.
- Sustainable Manufacturing: The production of smart yarns often involves sustainable practices, such as using recycled materials or reducing waste during manufacturing. This aligns with the industry’s broader goals of environmental responsibility. The integration of smart materials in fashion is contributing to sustainability, with innovations focusing on reducing environmental impact.
In summary, automation and digitalisation are revolutionising the sewing thread manufacturing process by enhancing efficiency, precision, and sustainability. Simultaneously, the development of smart yarns is opening new avenues for innovation in the textile industry, particularly in health applications, adaptive clothing, and sustainable manufacturing practices.
AMANN Group has a long-standing history dating back to 1854. How has the company evolved over the years to maintain its leadership in the sewing and embroidery thread industry?
SG: AMANN Group, established in 1854, has evolved into a global leader in the sewing and embroidery thread industry through strategic innovations and expansions. Initially founded in Bönnigheim, Germany, by Alois Amann and Immanuel Böhringer, the company began by manufacturing twined and dyed silks.
Key Milestones in AMANN’s Evolution:
- Diversification of Products: In 1919, AMANN expanded its product line to include schappe silk, followed by mercerised cotton in 1923, adapting to changing market demands.
- Technological Advancements: The company pioneered the production of endless synthetic sewing threads in 1955, positioning itself at the forefront of industry innovation.
- Global Expansion: AMANN established production facilities in key international markets, including the United Kingdom, Romania, China, Bangladesh, Vietnam, and India, enhancing its global presence and customer proximity.
- Sustainability Initiatives: In 2020, AMANN launched a sustainable product range, featuring the Recycled line made from 100 per cent recycled PET bottles and the Cradle to Cradle GOLD certified Lifecyce line, underscoring its commitment to environmental responsibility.
- Research and Development: The inauguration of the AMANN Innovation Lab in 2016 and the Sewing Technology Center in 2017 exemplify the company’s dedication to advancing sewing technologies and developing intelligent products.
Through these strategic initiatives, AMANN has maintained its leadership position by continuously adapting to industry trends, embracing technological advancements, and expanding its global footprint.
With production facilities spread across multiple countries, how does AMANN ensure consistent quality and sustainability in its manufacturing processes?
SG: AMANN Group ensures consistent quality and sustainability across its global manufacturing facilities through several key strategies:
1. Uniform Environmental and Quality Standards: AMANN maintains high environmental and quality standards across all its production sites worldwide. This approach ensures that each facility adheres to consistent practices, regardless of location. For instance, the environmental management system at the German production site has been certified according to ISO 14001 since 2000, and this standard was introduced in China in 2020.
2. Sustainable Production Processes: The company focuses on sustainable and fair production processes globally. This includes optimising production processes to reduce resource consumption and minimise emissions and waste. AMANN has implemented measures such as water treatment plants and clarification systems in its dyeing facilities to recover and reuse wastewater, achieving up to 90 per cent water reuse.
3. Certifications and Compliance: AMANN’s commitment to quality and sustainability is demonstrated through various certifications:
- ISO Certifications: The company holds ISO certifications for quality and environmental management, ensuring adherence to international standards.
- OEKO-TEX Certification: AMANN products are certified according to STANDARD 100 by OEKO-TEX, confirming that they are free from harmful substances.
- Cradle to Cradle Certification: The products from AMANN’s Lifecycle product range are Cradle to Cradle Certified Gold, indicating a commitment to circular economy principles.
4. Investment in Sustainable Technologies: AMANN invests in state-of-the-art technologies to enhance sustainability. For example, the new production site in Ranipet, India, is equipped with advanced technology to minimise wastewater generation, reflecting the company’s commitment to environmental protection.
Through these initiatives, AMANN ensures that its manufacturing processes are both consistent in quality and aligned with sustainable practices across all its global facilities.
AMANN places a strong emphasis on innovation. Can you share insights on how the AMANN Innovation Lab contributes to developing smart yarns and advanced sewing solutions?
SG: AMANN’s Innovation Lab serves as a pivotal centre for developing advanced sewing solutions and smart yarns. This interdisciplinary team collaborates closely with customers to create intelligent products and innovative concepts tailored to diverse textile applications.
Key Contributions of the AMANN Innovation Lab:
1. Development of Smart Yarns:
- Conductive Yarns: The lab produces conductive threads that facilitate electricity or data transfer, enabling applications in e-textiles and wearable technologies.
- Sensor Yarns: By integrating sensor technology, these yarns can monitor parameters like humidity, paving the way for smart textiles in healthcare and environmental monitoring.
- Hybrid Yarns for Composites: Specialised threads are developed for use in composite materials, enhancing the performance and durability of products in sectors such as automotive and aerospace.
2. Innovative Sewing Solutions:
- Silver-Coated Threads: The lab has introduced Silver-tech and Silver-tech+ threads, which are silver-coated to provide high conductivity, suitable for applications requiring electromagnetic shielding or static dissipation.
- Comphil Finish: A specialised finish developed for composites, offering optimised sewing performance without inhibiting adhesion to the composite matrix, ensuring compatibility with subsequent processing steps like resin infusion.
Through these initiatives, the AMANN Innovation Lab not only advances the functionality of sewing threads but also contributes to the evolution of smart textiles and innovative manufacturing solutions.
Sustainability is a core part of AMANN’s philosophy. What key initiatives is the company taking to reduce its environmental impact and promote responsible manufacturing?
SG: AMANN Group integrates sustainability deeply into its operations through several key initiatives aimed at reducing environmental impact and promoting responsible manufacturing:
1. Commitment to Circular Economy: AMANN’s sustainability strategy, encapsulated in the motto ‘THE CIRCLE IS BLUE’, emphasises the integration of economic success with ecological and social responsibility. The company focuses on circular economy principles, aiming to close raw material and product cycles to minimise waste and resource consumption.
2. Sustainable Product Development: The company has developed sustainable product lines, including:
- Recycled Line: Sewing threads made from 100 per cent recycled PET bottles.
- Lifecyce Line: Cradle to Cradle GOLD certified products.
- Lifecycle Polyamide: The world’s first recycled polyamide sewing thread.
3. Energy and Water Management: AMANN has implemented measures to enhance energy efficiency and water management:
- Energy Efficiency: Investments in renewable energy sources and energy-saving technologies.
- Water Management: Installation of clarification systems and water treatment plants in dyeing facilities to recover and reuse wastewater, achieving up to 90 per cent water reuse.
4. Sustainable Manufacturing Facilities: The company has established state-of-the-art production sites with sustainable practices:
- India Facility: The plant in Ranipet, Tamil Nadu, operates with Zero Liquid Discharge (ZLD), purifying and reusing 100 per cent of extracted water. Energy needs are largely met through a photovoltaic system supplemented by nearby wind and solar sources.
5. Recognition and Certifications: AMANN’s commitment to sustainability has been acknowledged through various awards and certifications:
- CITI Textile Sustainability Award 2024: The Ranipet facility received this award for ‘Best Sustainable Retail Practices’.
- Carbon Offset Certificate: AMANN Bangladesh received this certificate, highlighting its dedication to reducing carbon emissions.
Through these initiatives, AMANN Group demonstrates a comprehensive approach to sustainability, integrating environmental responsibility into its manufacturing processes and product development.
The textile industry is rapidly shifting towards digitalisation and automation. How is AMANN adapting to these trends to stay competitive?
SG: AMANN is actively embracing digitalisation and automation to enhance its competitiveness in the textile industry. The company has implemented several initiatives to streamline operations and improve efficiency:
- Highly automatised production facility in India.
- Integration of Advanced Technologies for dyeing as well as other production processes.
- Complete AMANN Group worldwide runs on latest ERP system – SAP S4 HANA version.
- Fully robotic centralised logistic/warehousing set-up in Erligheim, Germany.
- Strategic Digital Transformation: AMANN has engaged in strategic digital transformation to align its business operations with current technological trends. By focusing on digital strategy, customer experience, and technology, the company aims to enhance its market position and adapt to the evolving digital landscape. This comprehensive approach reflects AMANN’s dedication to staying competitive through innovation and digital integration.
Through these initiatives, AMANN demonstrates a proactive approach to digitalisation and automation, ensuring that its operations are efficient, secure, and aligned with industry advancements.
With AMANN’s products catering to various industries like fashion, workwear, home textiles, and technical textiles, which sector is currently seeing the highest growth, and why?
SG: AMANN’s products cater to a wide range of industries, including fashion, workwear, home textiles, and technical textiles. Currently, the technical textiles sector is experiencing the highest growth. This growth can be attributed to several key factors:
- Technological Advancements: The increasing demand for high-performance materials, such as those used in medical, automotive, and industrial applications, has significantly contributed to the growth of technical textiles.
- Sustainability Focus: Technical textiles often offer enhanced durability and functionality, making them suitable for sustainable solutions, which is increasingly important across various industries.
- Diverse Applications: Technical textiles are being used in innovative areas such as personal protective equipment (PPE), smart textiles, and automotive parts, which have seen heightened demand in recent years.
- Industrial and Health Sectors: The rise in demand for advanced materials in sectors like healthcare and automotive, including textiles with embedded technology for enhanced performance, is driving growth in technical textiles.
In summary, the growing need for specialised, high-performance materials that offer unique benefits across multiple industries is driving the rapid expansion of the technical textiles sector within AMANN’s portfolio.
The company holds several international certifications, including OEKO -TEX and GRS. How do these certifications enhance AMANN’s credibility and business operations?
SG: AMANN's adherence to international certifications such as OEKO-TEX STANDARD 100 and the Global Recycled Standard (GRS) significantly enhances its credibility and business operations in several ways:
1. Assurance of Product Safety and Quality:
OEKO-TEX STANDARD 100: This certification ensures that AMANN’s products are free from harmful substances, meeting stringent safety standards. It confirms that each item, from yarn to finished product, has been tested for over 1,000 harmful substances, ensuring safety for consumers.
GRS Certification: This standard verifies that AMANN’s products are made from recycled materials, ensuring environmental sustainability and compliance with global recycling standards.
2. Compliance with International Regulations:
REACH Compliance: AMANN’s commitment to the European Union’s REACH regulation demonstrates its dedication to protecting human health and the environment by ensuring that all chemicals used in production are safe and properly managed.
3. Commitment to Sustainability:
Cradle to Cradle Certified Gold: This certification reflects AMANN’s dedication to sustainable product design, emphasising the use of materials that can be fully recycled or safely returned to the environment, supporting a circular economy.
4. Enhanced Market Competitiveness:
Global Recognition: Holding these certifications positions AMANN as a responsible and quality-conscious manufacturer, appealing to environmentally and health-conscious consumers and partners worldwide.
By upholding these certifications, AMANN not only ensures the safety and quality of its products but also demonstrates a strong commitment to sustainability and regulatory compliance, thereby enhancing its credibility and operational excellence in the global market.
What strategies does AMANN employ to expand its presence in emerging markets, particularly in Asia and Latin America?
SG: AMANN has implemented several strategies to expand its presence in emerging markets, particularly in Asia and Latin America.
Establishing Local Production Facilities: AMANN has set up manufacturing plants in key Asian countries to enhance its market presence and cater to regional demands. Notably, the company has constructed a factory in Ranipet, India, which aims to serve the Indian market and neighbouring regions more effectively.
Expanding into New Markets: The company has expanded its operations into Bangladesh and Vietnam, with land already acquired for future production sites. These expansions are part of AMANN’s strategy to increase its footprint in the Asian market.
Strengthening Management for Growth: AMANN has reorganised its management team to focus on growth and sustainability. The appointment of new executives, such as the Chief Sustainability & Innovation Officer Mr. Ivo Herzog and the Chief Sales Officer Mr. Arved Westerkamp, reflects the company’s commitment to driving innovation and expanding its global presence.
Commitment to Sustainability: In its new Indian facility, AMANN plans to implement sustainable practices, including using photovoltaics to cover 100 per cent of electricity requirements and installing a zero liquid discharge wastewater treatment plant. These initiatives align with the company’s global sustainability goals and appeal to environmentally conscious markets.
Through these strategies, AMANN aims to strengthen its position in emerging markets, leveraging local production capabilities, expanding into new regions, and emphasising sustainability to drive growth.
What role does AMANN’s corporate culture and employee diversity play in driving innovation and fostering business growth?
SG: AMANN’s corporate culture and commitment to employee diversity are integral to its innovation and business growth strategies. The company emphasises a holistic quality awareness and fosters a dynamic environment that encourages the exchange of ideas across cultural boundaries. This open-minded corporate culture promotes collaboration among employees from various backgrounds, leading to the development of innovative solutions and products.
Research supports the positive impact of diversity on innovation. Studies have shown that diverse teams are more likely to bring pioneering ideas to the table, enhancing creativity and problem-solving capabilities. By embracing a diverse workforce and fostering an inclusive culture, AMANN not only drives innovation but also positions itself for sustained business growth in a competitive global market.
