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How has been the growth of home textile industry in the international market? Which are the countries were the demand is more in home textiles?
There are potential markets in the US, Eurpean countries like UK, & Germany and Australia & South America where there is huge demand for Home Textiles products. In this context, Indian companies have found greener pastures in international markets and since India has edge over countries like China and Pakistan confirm the fact that almost 60% of the markets in these countries are surmounted by Indian suppliers and manufacturers.
The cost of logistics has increased while the value of Indian Rupee has fallen down. How has this affected your business?
In this business, logistics cost is not a game changer. It is only a micro part of the total revenue the business generates. Contrary to the financial dynamics of business, the falling rupee has been a boon for our company and the division, since our products are mainly exported.
What kind of innovations have really helped in fabric cutting and processing?
Recently GHCL have dived into the sea of innovation in Home Textiles products and launched innovative made-ups such as performance sheets and Celliant sheets. The various innovative products will offer benefits such as wrinkle free properties, medical properties that supplies energy back to body when asleep and properties that make sheets softer after every wash. We are very focused in terms of providing continuously newer and newer products to our customers. Therefore, innovation is core to our strategy.
GHCL has in-house design studios in New York, United Kingdom, and India. What is the need to have designing studios in other two countries when things can be centralised?
We do not have design studios so as to say, but we do have product development centers in India and the US. Since we have a large market to cater to in the US & other countries, so it is important to know the taste and requirements of customers in those geographies continuously, therefore we have team in the US to get to know the requirements of customers and feed to Indian team regularly. The information is processed at our product development center in India for coming out with better & newer products which delight our customers and satisfy their needs.
What are innovative and easy ways to conserve energy while manufacturing textiles?
Energy saving is one of the important aspect in textile manufacturing. The only way out is to go for latest technology with high productivity. The textile industry retains a record of the lowest efficiency in energy utilisation and is one of the major energy consuming industries. About 34% of energy is consumed in Spinning, 23% in Weaving, 38% in Chemical Processing and another 5% for miscellaneous purposes.
GHCL gives high priority to energy conservation schemes and takes effective steps to implement them wherever possible.
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