To a certain extent, ready-made garments market is conquering the world of stitched suitings.
Abhijit Ganguly, Brand Director of Grasim shares his views on the apparel and fashion industry in an exclusive interview with Fibre2Fashion correspondent Mary Christine Joy.
Grasim is a well-known name in the field of suitings in India. It is owned by the Aditya Birla Group in India, and has remained a recognized name in the field of textiles since 1947. It is ranked amongst the best companies of the world in Viscose Staple Fibre (VSF).
Abhijit Ganguly is the brand director of Grasim. He completed his schooling from Green Fields School, Safdarjung Enclave. His role as a Director has remained noteworthy in the company.
Grasim has launched its new Spring Summer collection. Can you tell us a bit more about the collection? What makes your collection special as compared to the rest?
Grasim's Spring Summer 2014 collection has a wide range of apparels to offer to the fashion forward consumers. The collection reaffirms Grasim's emergence from a fabric to a trendsetter in fashionable apparel brand. In the trousers category, we have introduced colour pants which are currently in trend whereas in the shirts category, there are checks which can be worn on both formal and informal occasions.
For office goers, we have formal shirts available in new pastel tone shades. As linen fabrics are the most comfortable wear during summers, the brand offers finest designer linen shirts for men that look elegant, simple yet fashionable.
Cotton, from the looks of it, is your preferred raw material for apparel. What makes cotton special as compared to other raw materials? Is it the style, comfort, or anything else? Can you elaborate?
It's not only cotton we prefer, but there is also linen, denim and polyester blends which we use for our apparels. This totally depends upon the season and demand of our consumers. As we have come up with our Spring Summer'14 collection which focuses on easy dressing for men, we have made wide use of natural materials and blends as 100% mercerized cotton which not only offers greater comfort but also gives an elegant and relaxed look.
Sale of suitings in menswear was once upon a time limited to only the tier-1 cities of the world. But now, they have come to be easily sold in tier-2 as well as tier-3 cities of the world. Do you agree? Can you give your views in this regards?
Yes, earlier the biggest spend in suiting used to happen in tier - 1 cities of the world, but now the scenario is changing. People are getting more style conscious in tier - 2 and tier-3 cities, so their buying behaviour is also changing. These young men have high aspirations, they are well-groomed, and all they want is to look smart and fashionable. This is also somewhere the need of today's time.
Ready-made garments market has conquered the world of stitched suitings. In the sense, its growth has been affected by the rise in popularity of ready-made garments. Do you agree or not?
Yes, to a certain extent ready-made garments market is conquering the world of stitched suitings, as there is a big shift in the demand of consumers. Now rather than opting for stitched suitings, more people are going out for ready- made garments, especially youngsters who are looking for convenience, variety and good fits which they can instantly check by trying out apparel before buying their preferred apparel. This way they don't have to wait for the fabric stitching to get over before trying it out. Besides the gaining popularity of ready-made garments, stitched suiting is still very much popular among the adults who are seeking a quality and durable fabric for getting a customized fit - all this at a decent price point.
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