We Aim to Drive Continuous, Sustainable Growth
As sustainability, circularity and ethical manufacturing move from intent to imperative in the global home textiles industry, Greenhome Furnishings emerges as a purpose-led player shaping this shift through action. Ahead of Heimtextil 2026, Dr. Sudha Anand, Director and advocate of stakeholder-centred growth, shares with Fibre2Fashion how sustainability-led decision-making, women’s empowerment, technology adoption and regulatory readiness are guiding the company’s vision for the next phase of responsible home textiles.
Greenhome Furnishings positions sustainability as a necessity rather than an added value. How is this belief shaping your business decisions, design philosophy and long-term roadmap?
All our business strategies and decisions are guided by our core principles of sustainability and responsible manufacturing. This provides clarity and focus across product development, innovation, marketing, sales, and growth plans. It also helps attract and engage with customers who share the same ethos and values.
The company’s values like Ethics, Environment, Relationships, Quality, Product Development and Energy form a strong cultural foundation. How do these translate into everyday practices across teams and international partnerships?
Our values guide us in recruiting the right talent and retaining them, contributing to overall organisational stability. This stability, combined with a strong focus on sustainability, has also supported long-term customer acquisition and retention.
Nearly half of your workforce is women, and you have invested significantly in training, infrastructure and wellbeing. How has this shaped productivity, workplace culture and innovation outcomes?
With our women-centric approach, we have been able to build a stable organisation with a dedicated workforce that takes pride in working with us. Attrition is a major challenge in the textile industry, and through our worker welfare initiatives, we have seen a significant reduction in attrition rates, strengthening continuity and productivity across the organisation.
You often speak about stakeholder-centred growth. What does responsible scaling look like for a modern textile manufacturer?
We believe in stable, sustainable growth. For this to be achieved, all stakeholders must be valued, supported, and taken care of, creating harmonious working relationships that endure over time. We believe this approach remains relevant and effective in all circumstances.
Your sustainability roadmap reflects holistic thinking, from afforestation and renewable energy to gender equity and responsible fibres. Which initiative do you believe has had the most meaningful impact so far?
Women’s empowerment has been the most impactful initiative for us. It is deeply rewarding to see the positive change it creates, not just within the organisation but at a broader societal level as well.
As the company scales, what aspects of your sustainability and ethical framework are non-negotiable?
We will always strive to continuously strengthen and improve our AWE-inspiring (where A stands for Afforestation, W for Women empowerment, and E for Energy efficiency) sustainability framework. While new elements may be added over time, our commitment to ethical and responsible practices will remain non-negotiable.
Circularity is gaining momentum, but practical execution remains complex. What key steps does the home textiles industry need to prioritise to make circular models commercially viable?
The main challenges in circularity lie in segregation and recycling complexities. These can be effectively addressed with the advancement of new technologies, many of which are currently in the testing phase and hold strong potential to make circular models viable at scale.
The global home textiles market is shifting towards traceability, regenerative materials, and resilient supply chains. Where do you see the biggest opportunities for Indian manufacturers?
The branding of Indian cotton as ‘Kasturi’, supported by blockchain-enabled traceability, can be a strong differentiator. Many Indian companies have also adopted sustainability practices and certifications, positioning them well to respond to the growing demand for transparent and resilient supply chains.
Consumer demand is moving towards natural fibres, eco-friendly finishes and products with traceable value chains. How prepared is the industry to scale responsibly without compromising affordability?
There have been significant advancements and the emergence of cost-effective solutions in these areas, and the landscape is evolving rapidly. We believe this progress will continue, enabling the industry to scale responsibly in line with growing customer demand.
How do you anticipate buyer expectations evolving in the next three to five years, especially around circularity, biodegradable materials and digital transparency?
A major driver will be the European Union’s ESPR (Ecodesign for Sustainable Products Regulation), set to be introduced from 2027 onwards. It covers circularity, sustainability, and traceability requirements, with the Digital Product Passport (DPP) becoming mandatory. The DPP will provide detailed lifecycle information, such as product origin, materials, and environmental impact, accessible through a QR code.
Digital tools, from AI forecasting to virtual sampling, are changing how brands design, produce and sell. What role do you see technology playing in accelerating efficiency and sustainability?
We see increasing use of AI tools in planning and forecasting, along with greater automation across textile manufacturing. These advancements will help improve operational efficiency and contain costs over the long term, while also supporting more sustainable production practices.
The global home textiles industry is undergoing rapid transformation driven by sustainability, digitalisation and shifting consumer expectations. What, in your view, is the most influential force shaping the sector today?
Changing consumer behaviour is the most significant driver. Gen Z and future generations place strong emphasis on people and the environment, seeking transparency on product impact, origin, supply chains, and carbon emissions. This shift in consumer expectations is fundamentally shaping the sector today.
Looking ahead to 2030, what milestones do you hope Greenhome Furnishings will achieve, both in terms of business and planetary impact?
We aim to drive continuous, sustainable growth across both export and domestic markets. At the same time, we are actively equipping ourselves to align with forthcoming ESPR regulations, ensuring our operations remain compliant, responsible, and future-ready.
If you have to give one message about the future of home textiles and sustainability, what would it be?
Sustainability and industry cannot exist independently of each other. Sustainability is the only way forward for the future of home textiles.
