Interview with Claudio Grotto

Claudio Grotto
Claudio Grotto
President & Founder
Grotto spa-GAS
Grotto spa-GAS

The area under cotton cultivation has decreased, so how has this affected the denim business?

This fact didn’t affect the prices or the quality of our products, including denim.

Jeans is all about dyeing. What kind of development still needs to be done in dyestuffs so as to make the supply chain more sustainable?

Sustainability – for the people and the environment - is a very important matter. For this reason we choose very carefully our partners and we establish and maintain a long relationship only with the ones that are able to certify their processes.

Denim was in, is in and will be in. How far do you agree?

Denim has always been integral part of apparel industry and will continue to be so. For us, Denim is in brand’s DNA. It is its history and its future. An unbreakable tie that has marked the growth and international recognizability of the brand, and which continues to be the axis around which the collections revolve.

Do you feel that going for online retailing has become a necessity for brands?

Retail as an industry is vast and growing. With help of technology the geographical boundaries are no more a limitation. Concerning our brand, our language and our strategic choices have to match the characteristics of our target - a young, dynamic generation that is knowledgeable and highly digitalized. Today is a real strategic interactive platform highly integrated with the main social networks and the web flagshipstore. Our online store, in fact, constitutes at the same time a privileged communication channel and an impact and easy-to-shop window that is growing its business season after season.
Published on: 18/07/2013

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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