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We aim to have over a 100 exclusive boutiques in India alone
From its artisan roots of a two man workshop to a company of 3000 spread all over the world, Hidesign has stayed true to its strong heritage of craftsmanship and innovative design. Dilip Kapur, founder and chairman, Hidesign, discusses the Indian leather industry and the company's expansion plans with Fibre2Fashion.
What is the size of the leather industry in India? What is the contribution of India in the global leather industry?
India's leather industry is the second largest in the world. It occupies a place of great prominence and it is known for its massive potential for employment, growth and exports. It makes for 10 per cent of the world's leather production and close to 80 per cent of the business of this industry comes from SMEs, which are an important segment of this sector.
The total production of the Indian leather industry stands at over $12 billion with great potential for exports and a huge domestic market.
In which segments - shoes, bags, apparel is leather most used in India?
Footwear is where leather is most used in India and is the second largest footwear producer after China annually producing about 2065 million pairs. India has a huge domestic retail market too. Footwear export accounts for 42.83 per cent share in India's total leather and leather products export.
Where does Hidesign source most of its leather from?
We source hides from both within India and imports. The hides are vegetable tanned at our tannery in Ranipet.
From a bag brand to other accessories like glares, footwear etc which category is faring the best, and which category is proving to be very challenging?
Though the growth from one accessory to another seems a natural progression, it was by no means easy. Footwear has been big for us.
It is the women's line that the brand found challenging as the style is meant to be sophisticated and contemporary. It was clearly against the grain with the market being flooded with cheap imports and glitzy shoes.
Where do you source the accessories like buckles and thread etc for your product categories?
The brass buckles and rings are individually sandcast and hand polished in a tradition that goes back to the old European style of saddle making in Hidesign factory. Threads and other smaller accessories are sourced from some of the best suppliers in the market or directly imported.
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