Mr. Deepak Seth
Founder House of Pearl Fashions Limited (HOPFL)
..our ports have still lot to learn from Hong Kong and China where exporters can handover goods on day of sending the vessel.
Established in 1987, as a single apparel manufacturing unit in India, House of Pearl Fashion Ltd (HOPFL), today, is reckoned worldwide as conglomerate that embarks annual business volume in excess of INR 2285 crores (March 2011) and caters to the big ticket retailers all over the world.
Indian at heart, truly global in operations and offerings, the company operates into 12 strategic locations and six continents leveraging the strengths of each country in creating a strong value for its clients.
Over the years, making it a scalable business, the company’s sourcing division has developed strong partnership with more than 150 factories across Asia, and offering warehousing solutions in UK & USA with capability of handling 25 million pieces annually. On manufacturing front it has in-house capacity of 50 million pieces per annum spread over more than 1.5 million sq feet of built up area.
Founder Mr. Deepak Seth, born 1951, is the non-executive Chairman of the HOPFL. He has done Bachelor of Economics from St. Stephen’s College, Delhi and Post Graduate of Business Management from Jamnalal Bajaj Institute of Management, Mumbai.
He was elected to the Apparel Export Promotion Council in the years 1990 and 1993, and has been inducted to the Executive Committee of the Apparel Export Promotion Council as a special invitee.
Mr. Deepak Seth, in a word with Ms Madhu Soni, Sr Editor & Correspondent- Face2Face, shares key to success and future growth pattern in HOPFL’s unique business model- the global supply chain with complete control on the entire value chain from design and development. The excerpts:
It’s a pleasure to host a talk with you, Mr. Seth! Your Group embarked turnover of Rs. 2285 crores for the year ended (March 2011). To start the talk, please take us through this grand Success journey, and the mantra behind?
FY 2011 saw House of Pearl Fashions become the largest garment supply chain company in India. Our unique business model of manufacturing combined with outsourcing through partner factories in different countries like India, Bangladesh, China, Indonesia and Sri Lanka have given us a huge advantage over competition and made us a strategic partner with some of the largest retailers in the western world.
Added to our global manufacturing outsourcing infrastructure, we have designers based in New York, London, Hong Kong and India who work closely with customers need and requirements. The mantra of design team is ‘Product Engineering’ specific to retailers.
So, which top brands HOPFL has in its current client list? Can you share about some of the significant deals? Why these brands prefer HOPFL over others?
The top brands we work with are Gap, ESPRIT, Express, Next, JCP, Macys, Kohls etc. We have strategic relationship with some of these brands and the business with most of them is growing almost 20-30% year to year. We get production space bookings, fabric commitments and long term planning budgets which is quite rare in our industry. Our very strong sampling / product development cells turnaround samples some time within 24 hours and our production lines have ability to produce test orders of small quantities supported by large quantities and repeat orders are executed in time with excellent quality.
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