Interview with Marco Lucietti

Marco Lucietti
Marco Lucietti
Marketing Director
ISKO, Sanko Group
ISKO, Sanko Group

We do see a comeback of the tailoring process to the countries with a renowned tradition of style and quality.
Marco Lucietti is the Marketing Director of ISKO and has a vast experience in this field. Mr. Marco shares his insights about the textile industry during an interview with Fibre2fashion Correspondent Manushi Gandhi. Synopsis: ISKO is leading manufacturer of denim in the world and the fact that cannot be ignored is that an efficient marketing team is the key to make a strong brand image. Marco Lucietti has been leading the marketing division of ISKO since 2010. The company still dominates the market in denim production as it provides innovative research and development plus cutting edge denim engineering. He holds a degree in International Economy and an MBA from University degli Studi Di Pavia. His professional career started in year 1996 as an Export Manager in Tessitura Taiana Virgillio Spa. Excerpts:

Since how long have you been associated with the textile industry? What is the most challenging part of working in this sector?

I’ve been working in the textile industry for 17 years, getting always to know more exciting aspects of this sector. My personal most important challenge – and great inspiration – has been working with SANKO at the marketing division, in order to provide the industry with cutting-edge solutions and inputs.

Denim never goes out of fashion but do you feel there is some exciting innovation needed in denim so that it is more appealing to the youth?

Denim is not merely a product, but a true lifestyle, a genuine expression of a world of meanings and values; this is why youth across the globe is wearing jeans on every occasion and believes denim as a “must have”. Anyway, I do think that the denim industry has to continuously devise new concepts to innovate the market and keep up with the changing trends in the society. The great challenge is now to interact with new technologies and offer youth a new way to approach denim and its innovations.

According to you, what makes ISKO a distinguished denim producer?

First of all, ISKO TM company’s dimensions make it distinguished: it’s indeed the largest premium denim producer worldwide, part of SANKO Group, a multinational holding active in a wide range of different business areas, from textiles to renewable energy, construction, packaging and financial activities. Denim is the core business of 'SANKO Tekstil’, the textile brand of SANKO Group, and it’s always at the forefront as far as innovation is concerned, investing more and more in new concepts, R&D and also in the culture of the sector, to remain the undisputed leader.

The cost of production has increased by manifolds in last two years. How has it affected the production?

Since we are a premium segment player, our vision as well as our production is not cost-driven – it’s value-driven. We are able to offer the best high-end product aligned with the market standards thanks to our completely integrated production chain, going from cotton and yarn to finishing processes allowing the flexibility needed to create made-to-measure products.
Published on: 14/03/2013

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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