Interview with Yogesh Chaudhary

Face2Face
Yogesh Chaudhary
Yogesh Chaudhary
Director
Jaipur Rugs
Jaipur Rugs

We make a conscious effort to study trends in the market

Studying trends is required for manufacturers to stay ahead in the market, besides following them. Yogesh Chaudhary, director of Jaipur Rugs shares the latest trends dominating the rugs and carpets industry, the challenges that the industry faces, and the latest innovations in the industry with fibre2fashion.com.

What are the new trends in handknotted rugs?

Since 2009, the carpet world has seen quite a few changes. With the weeding out of a large number of companies, those that continued to do business have been challenged every year to do better and be more innovative. The newest trends in handknotted rugs have been the shift to contemporary designs and explore brighter colours. At Jaipur Rugs, we make a conscious effort to study trends in the market to keep ahead and our collections by 'Kavi' has very much been on target with that.

Where do you source your raw material from?

The quality we can produce at Jaipur Rugs comes from the attention we pay to the very first step of this process - procurement of raw material. We have a team dedicated to this who source raw wool from over 11 countries including New Zealand, India and Turkey. This raw wool is then distributed across villages in Bikaner to be converted into yarns before being woven into rugs. Other raw material including silk is imported from places like China.

Are the typically traditional prints like bagru woven into the handknotted rugs too? Please elaborate.

Handknotted rugs typically draw inspiration from old oriental and Mughal patterns. With our more recent collection - Project Error, the designer Kavi experimented in expressing Dabru patterns in two rugs however this is not typical in handknotted rugs.

What about the dyes and colours used in the rugs? Any traditional methods used or innovated traditional methods?

Persian handknotted rugs use techniques in rug-making perfected over thousands of years. In our attempt to keep traditions and a way of life untouched by time, Jaipur Rugs continues to use many of these techniques, including the dyeing of yarn. A major concern with organic dyes, though, is the colour-fastness that they can deliver forcing us to rely on more modern dyeing techniques. This is however something that we are investing research energies on, and hope to find a solution in the near future.
Published on: 16/04/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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