Interview with Josh Gartner

Josh Gartner
Josh Gartner
Senior Director - International Communications

How do you view the role of western brands in your success in China?

Chinese consumers place a large premium on imported goods, be they fashion or food. We have excellent partnerships with many of the top international brands, and it clearly reinforces our reputation for quality with consumers.

What was the turnover in last fiscal and what is the target set for the next?

The third quarter 2014 highlights were as under: •  GMV was RMB 67.3 billion (US$11.0 billion)
•  Net revenue was RMB 29.0 billion (US$4.7 billion)
•  Net loss was RMB 164.4 million (US$26.8 million) and net margin was -0.6%. Non-GAAP net income was RMB 370.8 million (US$60.4 million) and non-GAAP net margin was 1.3%.
•  Active customer accounts increased from 22.1 million in the third quarter of 2013 to 46.1 million in the third quarter of 2014
•  Fulfilled orders were 178.2 million.

Which are the top fashion categories that sell the most on

The growth rate for international fashion has been phenomenal. In 2014, we added Gap, Forever 21, Levi's, Nine West and Steve Madden. For Western brands trying to figure out a Chinese strategy, opening a store on is a no-brainer. is a leading online direct sales company in China. Through its content-rich and user-friendly website and mobile applications, offers a wide selection of authentic products at competitive prices and delivers products quickly and reliably. The company believes it has the largest fulfilment infrastructure of any e-commerce company in China. As of September 30, 2014, operated seven fulfilment centres and a total of 118 warehouses with an aggregate gross floor area of approximately 2.3 million sq m in 39 cities, and 2,045 delivery stations and 1,045 pickup stations in 1,855 counties and districts across China, staffed by its own employees. The company also provided same-day delivery standard in 130 counties and districts under its 211 programme and next-day delivery in another 815 counties and districts across China.
Published on: 28/01/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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