Interview with Jason Prescott

Jason Prescott
Jason Prescott
JP Communications
JP Communications

What percentage of apparel manufacturers produces completely Made in Canada products? What is the demand for such products?

That is a good question. Made in Canada is thriving throughout the country for a very long time. Over the last couple of years, we have had challenges with the value of the currency, the dollar had taken a plummet downwards. Canadians have been importing more and more.

While there are certainly a lot of Canadian brands like Canada Goose, a growing number of brands are definitively producing in the country but they are also sourcing more from outside Canada. A lot of raw material is being sourced from countries outside Canada.

We are seeing significant growth between Canada and Vietnam, Canada and Myanmar, Canada and Indonesia, Canada and India and many different regions now. We have over 145 countries that Canada imports from. Canada has laid out important strategies not only to improve economic relations and foreign affairs but also to support a lot of businesses that are pricing at a marketable rate.

Is demand growing for Made in Canada goods?

Absolutely! Canadians have a lot of pride and they have a lot of innovation and are well known for starting brands and niche markets in Canada. So I think the demand for the brands and niche products with Made in Canada continue to grow but I also feel that Canada is reaching up to improve its visa relations with countries like Mexico and finally see the trading regions like NAFTA that it has taken advantage of. In future you will see more and more import and business between India and Canada. Canada is reaching to of course produce more domestically but I think we all know that it is challenging like you have a very mature and live economy that is more focused around financial and insurance services.

Which regions does Canada export garments to?

Canada has many brands that are very well known. A few of them export to the United States of America and also into China. However, not many brands in the apparel sector are exporting.

What are the challenges the Canadian textile industry is facing?

The main issues that the industry faces now are the economic crunch and governmental matters. We definitely have a crunch issue in Canada now. Canada, however, is not short of innovation. There are over three dozen schools that specialise in fashion and you have so many entrepreneurs and fashion experts.

From which major countries do manufacturers in Canada source their machines?

China, India, Vietnam are always the most significant countries for sourcing machines.

Which apparel category is growing in Canada – menswear, womenswear or kidswear?

I think all those categories have vibrant growth. The outdoor, activewear, and sportswear verticals are definitely growing.

What is the most searched product category in textile and apparel on TopTenWholesale and Manufacturer?

In terms of category, on TopTenWholesale menswear, womenswear, wedding collections, pants, trousers, jeans, swimwear, suits and tuxedos are doing well. On Manufacturer, the most-searched categories are the same along with coats, sweaters, socks and knits, lingerie, pyjamas and baby clothing.
Published on: 22/09/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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