Tell us about the changes in the perception of Indian women about lingerie?
They're now more aware and also value style. They are more particular about what they wear. They are experimenting with their choices and their demands have increased when it comes to the styles available.
How sustainable are your manufacturing units? Where do you source the material for manufacturing?
It is very sustainable. We have dedicated manufacturing hubs in India and abroad. Half of the material is procured from domestic sources and the remaining from abroad.
What is your annual production? Are you planning to increase it?
We are planning to increase our production by 94 per cent in 2018-19.
What is the retail presence of the brand?
Exclusive business outlets - 20 stores across 10 states and 350 mom and pop trade stores across the country.
How is your business faring online?
We have seen a traffic growth of close to 40 per cent quarter on quarter. We get traffic of 20,000 unique visitors to the website every day with around 2.2 per cent conversion.
What percentage of your sales is through brick and mortar?
Our 50 per cent sales is through brick and mortar stores and the rest online, through PrettySecrets.com and online marketplaces. Of the stores, 18 per cent is from EBOs and the balance through MBOs.
What are your future plans?
We plan to have 100 EBOs by 2018 and 300 such outlets by 2019. We also aim to retail through1000 mom and pop stores by 2018 with a 15 per cent market share on online marketplaces. We want to make PrettySecrets.com the biggest lingerie brand in the country with the largest base of loyal customers.(RR)
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