Interview with Mr Kewalchand P Jain,

Mr Kewalchand P Jain,
Mr Kewalchand P Jain,
Kewal Kiran Clothing Limited (KKCL)
Kewal Kiran Clothing Limited (KKCL)

Mr Jain, it is pleasure to host a talk with you. You have been in industry since 1981. In this span, how much has the apparel market grown? What are the major changes that have happened in the apparel market? How has KKCL adapted to these changes and reengineered to this new needs?

Pleasure for me too!

During this span of 30 years, with increase in population and rising income levels, readymade garments has seen robust growth with more consumers preferring to have ready-to-wear instead of ready-to-stitch. With international brands entering into Indian market in early nineties and revolution in media of mass communication there is increasing trend for branded apparels against private labels. Around 85% of apparel market is in unorganized sector and only 15% is organized. With rising education standards, income levels and increase in number of youngsters, I forsee a great potential for branded apparel market in India.

Kewal Kiran has always thrust on continuous creations, innovations, product development, visual merchandising, advertisement campaigns in pace with fashion trends and on strong foundation of financial strength.

Historically, the men’s apparel market in India has been believed to be significantly larger than the women’s apparel market. How true it is?

Historically, it is the women’s wear that has been the focus of the markets. The men’s wardrobe had been limited. However with information explosion of the late 70s, and the changing economic environment, the variety in the men’s wardrobe has considerably increased. Since the late 80s, western wear for women has become an acceptable wear for the college students and newer professions that have emerged in our country.Now with the increasing demand for men’s wear there is an increase in the demand for branded women’s wear. Fashion changes every season and this fashion changes with the consumer demands. While the branded men’s apparel market is at an advanced state of organized business, the womens apparel market in our country is growing faster. The change in pattern is more due to adoption of modern western wear with the demands of the roles and professions. With the increase in number of working women and rising income levels and cultural shift in favour of western outfits due to information media, now there is increasing trend for women branded apparels.

Published on: 06/12/2010

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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