Mr Nataraj, pleasure to welcome you on Face2Face. Setting in the business talk, let me ask you about key strengths which go as recipe behind success of your Group in level playing field of textile and clothing.
We are one of the largest vertically integrated apparel players in India having presence across the entire value chain with an extensive gamut of products yarn, knitted fabric and readymade knitted garments. Backed by world-class equipments and skilled & well trained manpower it has six state-of-the-art production facilities located in Tamil Nadu, with a production capacity of 54,000 MT of yarn from 2,12,064 spindles; 21,000 MT of fabric; 63mn pieces of readymade knitted apparel; 8400 MT Fabric Processing Capacity, per annum and 40 MW of Wind Energy. The integrated manufacturing operation enables us to customize products as per the client specifications and provide consistent and best quality assurance.
The key strengths and salient features of the Company are as follows:-
* A vertically integrated Apparel company, producing Readymade Knitted Garments, Cotton Knitted Fabric and Yarn. * Purchase of single variety top grade raw material at lower prices in the peak season improves procurement efficiency besides quality of Products. * A balanced mix of captive and grid power results in reduced Power costs. Green power generation capacity of 40 windmills at Tirunellveli, Thenkasi, & Coimbatore that can generate 40 MW, sufficient to meet about 75% of its power requirement through captive consumption. * Installation of state of the art machinery and sophisticated quality control equipments assures quality Products that entails market leadership. * Low finance cost through availment of TUF subsidy. * Strong and diversified customer-base. * Affords complete sourcing solutions for many of the international blue chip brands and retailers on account of its Internationally accredited processes with stringent quality control measures * Well known for its quality standards, consistency and timely delivery schedules enabling Premium prices for its Products. * One of the biggest Processing facility in India integrating the fabric processing aspects of dyeing, bleaching and finishing with a massive eco-friendly modern Effluent Treatment Plant with zero discharge system. * Locational advantage by having operations within a 50-Kilometer radius from Tirupur, the Asia’s largest Apparel manufacturing Cluster. * Adherence of best Corporate Governance Policies through strong Board and executing Corporate Social Responsibilities by way of Rural Women upliftment, investment in Green Energy, waste water recycling & irrigation, biogas plant, Accountability and transparency in financial reporting etc.
These features enable distinct competitive advantage over others in the market.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.