..post world economic crisis era, knitting market bounced back with a forecasting to reach US $140 billion by 2015.
KPR's journey into textiles began in the year 1984. In 1989, the group ventured into garment exports. Today KPR is a leading garment exporter as well as a largest vertically integrated apparel company, engaged in manufacturing and marketing readymade knitted garments, knitted fabrics and cotton yarn. KPR Cotton Mills Private Limited, now known as KPR Mill Limited, was originally incorporated on March 19, 2003. Mr P Nataraj, 53 years, is the Managing Director of KPR Mill Limited. He holds a Bachelor of Science degree from PSG College of Arts and Science, Coimbatore, Tamil Nadu and is a Fellow Member of the Institute of Chartered Accountants of India, New Delhi. He has over two decades of experience in the apparel industry, including production & marketing of woven fabric, knitted apparel, cotton yarn, hosiery fabric and dyeing of fabric. He is also experienced in internal control, project implementation and tax planning. Under his guidance and active participation, the company came out with the Public issue and listing of Equity shares, which were concluded successfully. He manages the financial functions of the Company and oversees the entire commercial activities of the spinning division of the Company. Mr Nataraj is also member of various vital textile bodies viz Cotton Yarn Advisory Board constituted by Government of India; Textile Panel of Confederation of Indian Industry (CII), Coimbatore; Director in South Indian Cotton Association (SICA). Besides, he is also Melvin Jones Fellowship Member of Lions Club; member in Tirupur Tamil Sangam; Trustee in Aaliyar Arivu Thirukovil, Pollachi, founded by Arulthanthai Sri Vedanthri Maharishi that spreads awareness in Meditation, Yoga, Women upliftment and other social welfare activities; Trustee in Bharathiar Shanthi Illam, Sathyamangalam, and a Trust that cares for the welfare of poor rural populace. He is a Life Time Trustee of KPR Charities, which has promoted Educational Institutions with the State of the Art Facilities under the name “K.P.R. Institute of Engineering And Technology “ and “ K.P.R. School of Business”. He was the President of the Coimbatore Chapter of the Indian Institute of Industrial Engineering during 2003-2004. Under his leadership, the Chapter conducted a National level Convention successfully. Speaking with Ms Madhu Soni, Sr Editor & Correspondent- Face2Face, Mr P Nataraj shares more about drivers of growth in global knitwear industry.
Mr Nataraj, pleasure to welcome you on Face2Face. Setting in the business talk, let me ask you about key strengths which go as recipe behind success of your Group in level playing field of textile and clothing.
We are one of the largest vertically integrated apparel players in India having presence across the entire value chain with an extensive gamut of products yarn, knitted fabric and readymade knitted garments. Backed by world-class equipments and skilled & well trained manpower it has six state-of-the-art production facilities located in Tamil Nadu, with a production capacity of 54,000 MT of yarn from 2,12,064 spindles; 21,000 MT of fabric; 63mn pieces of readymade knitted apparel; 8400 MT Fabric Processing Capacity, per annum and 40 MW of Wind Energy. The integrated manufacturing operation enables us to customize products as per the client specifications and provide consistent and best quality assurance.
The key strengths and salient features of the Company are as follows:-
* A vertically integrated Apparel company, producing Readymade Knitted Garments, Cotton Knitted Fabric and Yarn. * Purchase of single variety top grade raw material at lower prices in the peak season improves procurement efficiency besides quality of Products. * A balanced mix of captive and grid power results in reduced Power costs. Green power generation capacity of 40 windmills at Tirunellveli, Thenkasi, & Coimbatore that can generate 40 MW, sufficient to meet about 75% of its power requirement through captive consumption. * Installation of state of the art machinery and sophisticated quality control equipments assures quality Products that entails market leadership. * Low finance cost through availment of TUF subsidy. * Strong and diversified customer-base. * Affords complete sourcing solutions for many of the international blue chip brands and retailers on account of its Internationally accredited processes with stringent quality control measures * Well known for its quality standards, consistency and timely delivery schedules enabling Premium prices for its Products. * One of the biggest Processing facility in India integrating the fabric processing aspects of dyeing, bleaching and finishing with a massive eco-friendly modern Effluent Treatment Plant with zero discharge system. * Locational advantage by having operations within a 50-Kilometer radius from Tirupur, the Asia’s largest Apparel manufacturing Cluster. * Adherence of best Corporate Governance Policies through strong Board and executing Corporate Social Responsibilities by way of Rural Women upliftment, investment in Green Energy, waste water recycling & irrigation, biogas plant, Accountability and transparency in financial reporting etc.
These features enable distinct competitive advantage over others in the market.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.