Interview with Rajesh Jain

Youth of today are a much-evolved consumer set. With the increase in the disposable income, changing lifestyle patterns, the consumer of today has become more brand conscious than ever before. Hence their spending ratio on fashion related purchases have increased in leaps and bounds. Being an internet savvy generation the youth has been exposed to international standards, trends and styles. Moreover increase in disposable income has given them global exposure. Gone are the days when only the uber rich segment could afford foreign travel. The youth of today love to earn and spend on themselves to experience finer things in life. Having knowledge of their own body, they love to wear styles that fit, flatter and complement them. To attract a consumer with this evolved taste, Lacoste offers an array of lifestyle products in casual and formal segments, across different fits: Classic/Stretch/Italian fit Polos to Comfort/Regular/Italian fit Shirts. Recently we have, introduced ultra slim fit through Lacoste L!VE, which is also becoming popular with our patrons, specially with fitness conscious consumer. Thus, these well aware, well travelled aspiring youth can expect a shopping experience at Lacoste that is parallel to their experience aboard.

L!VE targets the young and trendy consumer who are not only aware of the fashion trends across the world, but are also enthusiastic about blending culture and creativity along with fashion. There is also a quick adaptation of trends in the market as women are more open to experimenting with different fits and designs to find their own personal style. With this, our female customers have patronized L!VE as the younger Lacoste. Teens and young women, particularly pick up L!VE Polo for its very feminine fits . Apart from this, its bags are also attracting attention.