Interview with Rajesh Jain

Rajesh Jain
Rajesh Jain
Director and Chief Executive Officer
Lacoste India
Lacoste India

Many international players are looking forward for the opening of their brand stores. How do you take up this competitive market place?

We take competition in a very healthy and positive manner. With the introduction of many international luxury and premium brands in the Indian market Lacoste remains an exclusive brand, building on its strong heritage roots of sports, innovation and elegance. Hence, all our products follow the legacy of style and quality and further blend with the latest trends and fashion. On communication front, continuing our brand legacy with Rene Lacoste all our communication efforts follow a globally synced strategy. The Brand, taking inspiration from its heritage supports and signs sporting celebrities who have an international appeal or have the elegant personality in league of the brand image, hence we in India follow the same paradigm. The brand was always positioned as an uber premium brand, and has today created its own niche as an affordable luxury brand, in the dynamic Indian market.

This year, you have also come up with the feminine and modish beachwear collection. How do you see its market mushrooming, currently?

Since the past two years, we have been offering an exciting beachwear capsule each summer. Other than offering swim wear, the collection also offers outer wear that is perfectly suited for an outing at the beach or at the pool. With temperatures rising globally and popularization of overseas travel to beach holidays, this segment is naturally picking up. We have observed an increase in demand of beachwear during the summer months (June – August) as well as November - December, with summer approaching in the southern hemisphere. Moreover, these are two periods when beachwear gets sales upsurge. Many brands between premium and luxury offer beachwear capsules as part of their summer offering in India. While at present it does not contribute a big number to the season’s revenue contribution. We at Lacoste, believe that beachwear is an important offering in an effort to address complete lifestyle needs of the consumer.

Many countries are emerging from the global recession and in this what kind of prices are you considering for your collection?

Lacoste, internationally plays in “Affordable/Accessible Luxury” space and we in India have the same positioning for the Brand. While global recession does have an impact in most segments, our discerning customers understand that quality and innovation are very important. They patronise Lacoste and continue to remain loyal to the brand due to “relax elegance” it provides. On pricing front, our accessories start with INR 450 for a pair of socks to, INR 2500-6000 for a belt. Men apparel starts at a price point of INR 2,750. L!VE Polos and Round necks start at INR 2150 and go up to INR 3450, L!VE bottoms range from INR 5500 to INR 7250 for men and INR 4000 for women, L!VE woven products start at INR 2400.
Published on: 17/10/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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