Director and Chief Executive Officer Lacoste India
Being an internet savvy generation, the youth has been exposed to international standards, trends and styles.
With Fibre2Fashion Correspondent Cindrella Thawani, Lacoste India Director and CEO Rajesh Jain, expresses his views about the perception of men and women towards fashion.
A symbol of relaxed elegance since 1933, Lacoste is a leading French lifestyle brand operating in more than 114 countries.
Lacoste ventured into the domestic market through Sports and Leisure Apparel Ltd (SLA) - its exclusive partner for India, which is promoted by the Turner Morrison group.
Rajesh Jain is Director and Chief Executive Officer for Lacoste India. Before taking over as CEO, Jain was the CFO for Lacoste India for three years.
Jain is a Master of Commerce from the University of Delhi and a Chartered Accountant from the Institute of Chartered Accountants of India.
Further, he obtained his Company Secretary degree from Institute of Company Secretaries of India. Besides, he is complete family man; he loves spending time with his wife and daughter, and is also an avid golfer.
What are those challenges that you expect with retail industry of textile?
India’s high retail development and rental cost is our most difficult challenge. Indian property prices are amongst the most expensive globally. To tackle this challenge, we specifically screen properties with good catchment and brand environment.
Also, current Indian consumers are an evolved generation. Armed with global experiences they appreciate attention to detailing and desire for superior quality. The challenge lies in pleasing the customer and making him/her want to come back to you again and again.
Since the last decade, Lacoste has been promoting a whole new lifestyle corresponding to its original spirit in India. Our brand has been increasingly attracting a youthful audience and our customer is typically in the 20 to 45+ age bracket.
The transformation has also been evident in our designs that are more fashionable and trendy, offering wider selection of fits and fabric innovations.
Therefore, with the all these new changes, innovations and increased offering I am happy and proud to state that Lacoste enjoys steadfast loyalty and customer satisfaction.
Over the years, we have experienced a shift in the customer-shopping pattern. Lacoste customer today walks in to purchase a complete ensemble; hence our Lacoste Polo fans are now increasingly looking for denims, shirts, footwear, jewelry, bags and a lot more.
Hence, customer loyalty and retention are two variables that are extremely important for any brand. At Lacoste, with a special training and development cell, we try to inculcate keen sense of observation to help identify customers’ need, taste and preference.
Thus, a personalized shopping experience, superior quality products and a balanced marketing mix helps us counter this challenge.
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