Interview with Stefan Doboczky

Stefan Doboczky
Stefan Doboczky

Please share details of your last two fiscals and your expectations from the coming two fiscals.

In 2014, we delivered stable revenues of around €1.9 billion, despite a difficult pricing environment in the wake of falling cotton prices. EBITDA rose by 24 per cent to €240 million. Due to writing off of goodwill, EBIT fell by 63 per cent to €22 million. For 2015, we expect a significant earnings growth as already visible in the latest Q3 results. In the first three quarters of the year, we increased our revenues by more than 7 per cent in a year-on-year comparison. EBITDA and EBIT rose by 32 per cent to €210.6 million and 61 per cent to €112.0 million respectively. This performance was made possible by fibre price increases, steady improvements in the cost structure of Lenzing Group and positive exchange rate effects. According to our strategy update - Score Ten, we want to continually increase our EBITDA by 10 per cent annually between 2014 and 2020. We aim to increase the return on capital employed (ROCE) to more than 10 per cent by 2020.

What is your strategy to capture the global manmade cellulose market?

Lenzing's new strategy Score Ten aims at safeguarding and expanding Lenzing's leadership role on the dynamic growth market for manmade cellulose fibres. To achieve this, we will focus more intensively on the most attractive segments in the specialty fibre business. By 2020, we intend to generate 50 per cent of the total revenue from businesses with high value fibres like Tencel, Lenzing Modal and viscose fibre specialties. Also, we will strengthen our core by increasing Lenzing's own pulp position through backward integration, and by optimising our commercial processes and organisational structure.

Any new product launches or mergers and acquisitions on the anvil?

We recently introduced a series of Tencel specialty fibres like the new flame retardant Tencel FR fibre and the Tencel A-100 micro fibre. As a central part of Score Ten, Lenzing will increase its customer intimacy by establishing regional competence centres for product innovations as well as selectively enhancing our R&D activities along the value chain to find new forward solutions. The direction is clear - we want to surprise the textile and nonwoven world with new, high value special purpose products, and you can be sure that we will follow this trail in the years to come.

Which are your biggest markets and which ones are coming up in a big way?

We are following our customers. Therefore, almost 2/3 of our fibres are sold in Asia. The most important Asian market in terms of size is China. But we also have a solid customer base in Indonesia, South Korea, Taiwan, Japan and increasingly in Pakistan and Bangladesh. Also, there is a very innovative and powerful textile industry in Turkey - one of our most important textile markets outside Asia.
Published on: 18/01/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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