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Interview with Matt Timmons

Matt Timmons
Matt Timmons
Managing Director - South Asia
Lubrizol Advanced Materials
Lubrizol Advanced Materials

We want to support the trend toward digitisation of the textile industry
A global technology company with a strong belief in innovation, Lubrizol, with over five decades of experience and a worldwide network that includes formulation design, manufacturing, R&D, applications/technical service labs, sales professionals and cutting-edge technologies, strives to be the essential ingredient in its customers' success through collaboration, applied science and demonstrated value. It has been teaming up with inventive and pioneering partners, setting the precedent for current innovations and advancements in the apparel industry. Its emphasis on sustainability has earned it several top ranking achievements, including Corporate Responsibility magazine's '100 Best Corporate Citizens for 2010 and 2011' award and Newsweek's '500 Greatest Big Companies in America, 2010' award. The Lubrizol Advanced Materials Managing Director-South Asia, Matt Timmons, talks to Richa Bansal about the company's plans for the South Asian market.

What will Lubrizol’s focus be in the field of textiles for the next two years?

Lubrizol has multiple decades of experience serving and supporting the textile industry. We have, and will continue to add value to textile producers on both sides of the finished fabric, to include back coatings, flame retardants, abrasion and wear resistance, or whatever the customer wants. Textile coating solutions from Lubrizol are designed to help ordinary fabrics do extraordinary things – allowing them to become high performance textiles. Our advanced fabric coating technologies – including resins, polymers, additives and formulated solutions – can all work together to significantly enhance textile performance. Our broad portfolio of textile coatings are used to improve many functional and aesthetic properties, such as durability, flame retardancy, abrasion resistance, water repellency, breathability and cooling. This is also accomplished while balancing required look and feel characteristics, including clarity, gloss/matte, hand, drape and noise dampening. Flame retardant coating and water repellant coating solutions are critical for many applications, but at Lubrizol, our technology and innovation team is ready to meet many diverse textile coating challenges. We collaborate with our customers, bringing textile and chemical expertise, to customise new products or enhance current offerings to meeting and exceed performance expectations. We are especially interested in supporting the trend toward 'digitisation' of the textile industry. To this end, we have developed various fluid technologies that allow digital printing on finished fabrics to work better, look better or last longer.
 

Looks like Lubrizol is now pressing the pedal in the Indian market, especially with Estane. What has been the thought behind it?

The Estane business unit, within Lubrizol Advanced Materials, bases most of its solutions around thermo plastic polyurethane (TPU)). One of the oldest and largest manufacturers of TPU in the world, Lubrizol has been teaming up with inventive and pioneering partners, setting the precedent for current innovations and advancements in the footwear and performance apparel industries. Hardworking Estane enables outerwear to be waterproof, breathable, or both. It can improve durability in high performance garments used in extreme applications such as hiking, rock climbing or other high abrasion environments. Our products improve the performance, versatility, and inherent design enhancements of apparel products. Sewn seams can be eliminated, preventing chafing in performance sports apparel such as running or bicycle shorts. Estane can either impart hydrophobic (repelling moisture) or hydrophilic (absorbing moisture) characteristics, or act as a barrier to the elements entirely, depending on the garment’s intended wear. Estane can even embrace sub-zero climates. Flame-retardants, as well as other additives, can be incorporated into the final product for other functionalities. For us this represents an exciting and rapidly growing market opportunity in South Asia and India in particular, as consumers become increasingly interested in, and able to afford high performance clothing and accessories. Especially exciting for us is our patented X4zol-J (Fiber J) technology. X4zol-J is a next generation polyurethane elastic fibre with improved physical properties allowing it to be thinner, stronger, smoother and more breathable as compared to traditional spandex like fibres. We see a huge potential for this product line in particular in India and South Asia in general.

How much does the textile niche in Asia contribute to Lubrizol’s revenues?

Asia in general is an important textile market for Lubrizol and contributes significantly to our revenue base. And, although China remains the world’s largest exporter of textiles and finished garments in the world, Lubrizol is very keen to support the Indian and South Asia based textile and garment manufacturers, recognising South Asia’s strong growth in this sector, already claiming the spot of being the second largest exporter in the world after China.

What percentage of profit is allocated towards R&D in the field of textiles?

Lubrizol is a technology and solution driven company and invests heavily in product development, applications testing and development and fundamental R&D. A typical Lubrizol business unit will spend about 6-8 per cent of its revenue in this regard with our efforts in the textile space being no exception to this general rule of thumb. I would like to emphasise that, while we are indeed a 'specialty chemical company', our true mission and business model is to use our capabilities to help our customers achieve a performance level in their products that they could not otherwise achieve on their own. Said differently, we earn our living by helping our customers achieve their goals. In the case of textiles, this is supported by our centres of excellence’, where we support our customers via product development and applications and proof of performance testing. This includes our applications lab in Mumbai where our technical experts are able to shape and adjust solutions to meet specific customer needs.
Published on: 21/10/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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