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Managing Director - South Asia Lubrizol Advanced Materials
We want to support the trend toward digitisation of the textile industry
A global technology company with a strong belief in innovation, Lubrizol, with over five decades of experience and a worldwide network that includes formulation design, manufacturing, R&D, applications/technical service labs, sales professionals and cutting-edge technologies, strives to be the essential ingredient in its customers' success through collaboration, applied science and demonstrated value. It has been teaming up with inventive and pioneering partners, setting the precedent for current innovations and advancements in the apparel industry. Its emphasis on sustainability has earned it several top ranking achievements, including Corporate Responsibility magazine's '100 Best Corporate Citizens for 2010 and 2011' award and Newsweek's '500 Greatest Big Companies in America, 2010' award. The Lubrizol Advanced Materials Managing Director-South Asia, Matt Timmons, talks to Richa Bansal about the company's plans for the South Asian market.
What will Lubrizol’s focus be in the field of textiles for the next two years?
Lubrizol has multiple decades of experience serving and supporting the textile industry. We have, and will continue to add value to textile producers on both sides of the finished fabric, to include back coatings, flame retardants, abrasion and wear resistance, or whatever the customer wants. Textile coating solutions from Lubrizol are designed to help ordinary fabrics do extraordinary things – allowing them to become high performance textiles. Our advanced fabric coating technologies – including resins, polymers, additives and formulated solutions – can all work together to significantly enhance textile performance. Our broad portfolio of textile coatings are used to improve many functional and aesthetic properties, such as durability, flame retardancy, abrasion resistance, water repellency, breathability and cooling. This is also accomplished while balancing required look and feel characteristics, including clarity, gloss/matte, hand, drape and noise dampening. Flame retardant coating and water repellant coating solutions are critical for many applications, but at Lubrizol, our technology and innovation team is ready to meet many diverse textile coating challenges. We collaborate with our customers, bringing textile and chemical expertise, to customise new products or enhance current offerings to meeting and exceed performance expectations. We are especially interested in supporting the trend toward 'digitisation' of the textile industry. To this end, we have developed various fluid technologies that allow digital printing on finished fabrics to work better, look better or last longer.
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