Interview with Mr M Gangadharan

The textile industry as a whole, has revived from the global recession. Now, the global economies are improving slowly and the movement is quite encouraging. But, the domestic market is suffering from high raw material cost, shortage of power & skilled labor. So, the installations are slow & less in number except few regions like Andrapradesh, Punjab etc. However, the customers are more aggressive in technology up gradations of their machinery to compete with the global markets.

The environment in International markets like Bangladesh, Vietnam, Indonesia, Turkey, etc are also comparatively improving. The textile machinery manufacturers in India are set to increase the production of textile machines for domestic as well as global market. Considering the present level of orders, we are expecting that 2010 & 2011 will be a more successful year for the whole textile industry.

We started our company in 1991 as a small scale industry and now we are very proud to say that MAG is the only company from India, which manufacturers variety of testing equipments for the entire textile sector covering from Ginning to Apparel. We have our presence in all the sectors of textile industry because of which we have a wide customerbase and our products has reached all the sectors of the textile industry. We have products ranging from economical models to highly improved versions. So we are able to serve all categories of customers in the industry and we are well-known for our service flexibility and quality products. We have a strong presence in domestic market as well as in International markets. Today , we have become 'one stop testing solution providers' for the whole industry.

In late 90's the textile industry was dependent only on European manufacturers and very few from Asia. But now, that monopoly in the field is no more. So, manufacturers who need their brand to survive, need to upgrade the technology and develop more sophisticated testing machines to prove their unique capability. We help them acheive their goals

Yes, it is AWARENESS. It is easy to make productivity from production machineries. But for getting productivity from a testing equipment, the operator should have atleast basic knowledge about the standards and the process of utilizing the equipment. But, still in most of the factories the operators are not properly trained on this. It is very encouraging from the Government side to develop qualified trained technical personnel to the Textile Sector by training through NIFT like institutions. To increase their productivity and to reduce the cost of production Quality equipments play a vital role. So, the customers should be properly educated regarding the importance of testing.

Government should also encourage Training programme, Seminars & Conferences on Various forms of Textile Testing to create an awareness between the customers and off course to encourage the local manufacturers of testing equipments.

The competition is high with domestic players. In the world market for Testing equipments, earlier there were very few players. Even though, the list of testing equipment manufacturers have increased, branded manufacturers are only few. Today many manufacturers provide equipments which are not as per industry standards and they concentrate only on cost efficient instruments. Many of them don't understand the exact needs of the customer. It is very important in testing to upgrade the machines periodically as per the industry standards and this is again mission with the few testing manufacturers. As testing equipments are semi-capital items, customers are also considering only the price factor rather than quality. But, the market is not invaded by these kind of suppliers, since still quality conscious customers choose products from branded suppliers.

We provide complete testing solutions to the entire industry from fibre to fashion. Our products are manufactured as per the applicable standards from ASTM, ISO, AATCC, DIN, IS etc and at par world class quality. We are also able to provide tailor made equipments as required by the customer with the support of our strong R & D setup. We have a corporate sales network , A.T.E Enterprises P Ltd who are in to textile industry since 70 years for Indian market and Professional Associates in various other countries , who not only provide us good business but also our care takers. Our service is power packed by young and dynamic team. All these combine to make us the topest brand in the field.

MAG believes a policy of continuous improvement in Quality & Development of Innovative products. Our R&D guarantees correct level of Quality and Consistent products for our customer needs. We understand the exact needs of the customer and provide solutions for their requirements. At present, we are in line of development of various physical & also online measuring systems for various process of Testing needs with enormous care and correlating with the industry standards.

Technology Up gradation Fund was brought in the year 1999 to initiate more investments in textiles and was suppose to be extended till 2012. But, sudden suspension of TUFS in June 2010, has slow down most of the investments and many projects were halt. TUF scheme is very successful and it has brought more than 2 lakhs crore of investment in to the industry in the past years. So, the re-allotment of this policy will not only attract the investments but also generate more employment opportunities in the country.

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