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In last years holidays represent a growing area for consumers spending and that will benefit the swimwear business in countries with no tradition in this sector.
Marco Borioli, President of MarediModa, tells about the beachwear markets in an interview with Fibre2Fashion Correspondent Manushi Gandhi.
MarediModa is an association established in November 2003 with the intent to represent and promote the interests of its member companies which are manufacturers of beachwear fabrics and accessories. MarediModa S.c.a.r.l, organises the most important trade fair for beachwear. Leading companies which are involved in this business gather every year in Cannes.
Marco Borioli, aged 65 is the President of Maredimoda since last one year. He is also the Ceo of Cevibi Spa, a company that manufactures printed fabrics for beachwear.
How the manner of organising MarediModa beachwear and swimwear fair has changed over the time?
MarediModa is a virtuous example of a specialized international trade fair and is organized by the non-profit consortium MarediModa to promote the production of European quality in textiles for the beachwear and underwear industry.
Over the last 13 years it has changed a lot: at the beginning it consisted only in meetings of "friends", year after year its preeminence has grown as a showcase and meeting point for exclusively European companies known for their focus on fashion and high quality and an unmissable event for the best international beachwear manufacturers.
Swimwear markets are entirely different from other apparel markets. Please present your views.
Swimwear market is not completely different from other apparel markets, but the swimsuit is not only a fashionable product, but also a technical one. For this reason it has to assure wearability, comfort and wellness.
How do you rate the demand for luxury swimwear and beachwear in the fashion sector? How has this changed over time?
In last years the demand of swimwear and beachwear has changed a lot. The request to coordinate the swimsuit with a beachwear item has increased very much.
Do you agree that beachwear business is very seasonal in nature?
We know that beachwear is a seasonal business, nevertheless swimsuits for swimming pool and the so called cruise wear go over seasonal aspects. Moreover, there are countries, such as Brazil, that launch 3 beachwear collections per year. It is plenty of opportunities for our companies.
How MarediModa fair is beneficial to small swimwear / beachwear / lingerie making companies?
Visiting Mare di Moda is beneficial for big, medium and small companies. There they can find the best fabrics and accessories in terms of quality, creativity and innovation.
Well, MarediModa is not only an exhibition of new collections but much more. In 2007 it began to offer guests a new space devoted to producers from the Euro-Med area manufacturing on commission that have made high quality and specialization their top assets.
We have an inspiring and unique trend forum handled by David Shah that proposes fashion themes for beachwear and lingerie, offering a preview of the latest trends in fabrics and accessories for future collections.
This is an important showcase for the exhibiting companies, highlighting the best of the new collections and serving as a source of inspiration for designers and visitors.
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