Executive Director Max Fashions India
Where in India are Max Fashions and Easybuy performing better?
Easybuy does well where there are Navbharat customers in towns and cities where there are more bank employees, small and medium business people. They are happy to come to these stores with their family and buy at affordable prices.
Tell us about the concept about Max Emerging Star.
Max Emerging Star (MES) is a property for smart cities which will give 18-24 year olds a chance to move closer to taking the first step to Bollywood. Max Emerging Star's primary focus will be testing contestants based on the complete package including stage presence, confidence, diction, physical attributes, attitude and personality and a desire to succeed. The event will take place in four cities. On the expert jury panel to crown Mr and Miss Max Emerging Star we have acting legend Anupam Kher, India's favourite dance guru Terence Lewis and actor and supermodel Marc Robinsion.
Winners from each city -- to be adjudged by city celebrities and jury -- will move on to compete with other city finalists for the grand finale in Mumbai.
What is the idea behind going to these cities only?
Typically, opportunity to break into media and entertainment industry gets restricted to only main metros. Smart cities lack a suitable platform or access to showcase talent and gain entry into Bollywood, dancing and modelling. This is where MES provides not only a platform to showcase talent but helps groom regional winners to make it big in the entertainment industry.
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