Interview with Gregorio Valli

Gregorio Valli
Gregorio Valli

How many manufacturing units do you have? Where are they located and what are the production capacities of each of the units?

We produce mainly in Italy, in our headquarters in Chiuduno, but the growing importance of export has led Metalbottoni to be present in the most important international scenarios: in 2012, we inaugurated Metalbottoni Asia headquarters at Dongguan city in China, and in 2013 we opened offices at Istanbul in Turkey. Both are supported by the professionalism and design of the motherboard.

Which are your major international markets? Are there any untapped markets that you are planning to penetrate in the near future?

Today, the company's main markets are Italy, France, Spain, Germany, Benelux, North European countries and the United States. Our goal is to gain greater penetration in these markets, and also focus on new segments.

Does India seem to be potential target market in the future?

Given India's long tradition in the apparel industry, mainly in the cotton business, we may seek some potential partners to invest in this market.

Can you tell us about your major international clients?

We serve many global brands, both in the denim industry and high-end fashion segment.

Are you planning to introduce any new products in the near future?

As mentioned, in April 2017 during the Kingpins Show in Amsterdam we launched Gravita, a new collection entirely dedicated to sportswear and the world of snap buttons: a collection where technology, total innovation, technique and attention to detail combine in creativity and dynamism. Now we are working on a collection of items dedicated to beachwear and swimwear that we are planning to launch by the end of this year. We aim to strive even more on research and innovation to offer affordable but always high quality products.

What initiatives are taken by the company to ensure sustainable and eco-friendly products?

We developed our own No Impact protocol in 2011, which outlines 'green' solutions that we apply to all our processes with 100 per cent eco-materials and manufacture. No Impact means a number of commitments: environmental responsibility, eco-sustainable materials and manufacturing processes, reduced consumption and streamlined processes. Moreover, we request 'green' certification and practice from our suppliers. The 'green', No Impact pathway extends to a broader range of activities and generates virtuous processes that involve all our production chain: 65 per cent of Metalbottoni headquarters is intended for cultivation and green areas; 45 per cent of the company energy requirements are provided by solar panels; we use natural materials and processing cycles with a low environmental impact.

What is your R&D team like? How much do you spend on R&D on a yearly basis?

We invest heavily in research and we are proud of our internal R&D department, strengthened in 2015, which is continuously studying technical solutions to meet market needs and find solutions to customer requests. This continuous innovation has led to exclusive patented and patent-pending products. We believe that innovation, as an output of research and technology development, is a very important driver to compete in the market. It's important to underline that innovation will continue to go hand in hand with the focus on sustainability. So, we will continue to seek greener technology solutions, because this is a concept to which the market is increasingly growing.

What are your growth expectations from the company for the next two fiscals?

We are planning a double-digit growth in the near future.(HO)
Published on: 28/07/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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